BTR Ad Campaign and TV Commercial 
Win Gold ADDY Awards
 
The Day Group Advertising Agency recently won two Gold ADDY Awards for Baton Rouge Metropolitan Airport Advertising. A Gold ADDY was awarded for BTR's 2015 advertising campaign that included TV, radio, print, and outdoor. Another Gold ADDY was awarded for the television commercial alone.
 
The Baton Rouge Advertising Federation ADDY Awards celebrate innovation in local professional and student advertising.



MARCH 2016, In This Issue
Gold ADDY Awards
On-Time Performance
Upgraded Wi-Fi @ BTR
McKinley Middle Art @ BTR
BTR's New Fares
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BTR Airlines On-Time Performance Up in 2015, 
Percentage of Flight Cancellations Down
 
For 2015 the airlines serving the Baton Rouge Metropolitan Airport posted a combined on-time departure rate of 81.6 percent, up 1.7 percent over the prior year. The BTR airlines only cancelled 1.9 percent of their BTR departures, a reduction of over 50% from the prior year (source: Aviation Data Miner based on DOT information).
 
The BTR load factor, which is the percentage of seats filled on flights, was 77.8 percent in 2015, up .02 percent year-over-year. This was the second highest load factor among Louisiana airports in 2015.
 
The Baton Rouge Metropolitan Airport sends a big THANK YOU to all who flew from BTR! The best way to sustain and expand our airline service is to fully utilize our existing flights. BTR supports the Baton Rouge economy with a $1.1 billion economic impact and 4500 jobs, and when travelers FLY BTR those economic benefits stay in our area. 




Upgraded Wi-Fi @ BTR
 
The Baton Rouge Metropolitan Airport has increased the bandwidth for our complimentary Wi-Fi service. With this upgrade, passengers will experience improved download and upload speeds. This upgrade nearly eliminates all "bottlenecks" while browsing the Internet even during our peak hours of the day. The increased bandwidth allows for additional leveraging of the capacity and speed of our wireless access points while addressing the increased volume of tablets, Smartphones and other portable devices carried by passengers. Combined with our extensive wireless coverage, passengers can stay or get connected to their home or office the moment they arrive at the Baton Rouge Metropolitan Airport.


Student Artwork Displayed at the Baton Rouge Metro Airport by McKinley Middle Academic Magnet School of Visual & Performing Arts






CHECK OUT BTR'S NEW FARES
  
$249
Atlanta, GA
Delta
$264
Miami, FL
Delta
$240
Ft. Lauderdale, FL
United & Delta
$298
New York
United
$224
Philadelphia, PA
Delta
$295
Nashville, TN
American
$312
Orlando. FL
United & Delta
$273
Dallas, TX
American
$374
Los Angeles, CA
United
$270
Denver, CO
American & United
$314
Las Vegas, NV
Delta
$578
Cancun, Mexico
Americna, Delta & United