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Showcasing Canadian Entrepreneurs:
Independent Retail Success Stories
Truly for small Canadian retailers it has never been more challenging - or exciting - in these disruptive times. However, there are great examples of independent retailers who have carved-out defendable positions in the marketplace and are finding their way into the hearts and minds of consumers. This session will uncover the secrets of Canadian retail entrepreneurs who are surviving and thriving in the face of overwhelming retail competition.
Through this highly engaging panel discussion, panelists will showcase their disruptive strategies on retail concepts, formats, sales channel models, store designs & visuals, branding, marketing, PR, product development and extensions. Your will gain knowledge into their big hairy audacious goals, hurdles & victories and lessons they learned along the way.
Moderator: Craig Patterson | CEO & Editor In Chief,
Retail Insider
Panelists: Steve Kaminski | Chairman & CEO, terra20
Kristy Wieber | Co-Founder and President, Rent Frock Repeat Inc.
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Affectively Leveraging Modern Social Media Tools to Enhance your Brand and Sell Online
The shift to mobile has already happened, and it's radically changing both the way businesses and people connect, and how shoppers research, price compare, and buy products. Instagram's Mike Hondorp will showcase how e-commerce companies can reach target audiences where they are spending the bulk of their time - on mobile devices. In the wake of the shift to mobile, new methods of visual communication have emerged, resulting in businesses large and small finding great success on people-based platforms like Instagram. By implementing these platforms into their marketing strategies, retailers are now empowered to reach their consumers where they are actively spending their time; while effectively driving brand objectives.
Speaker: Mike Hondorp | Brand Development Lead,
Instagram
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