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What to work on this week...
The fall is full of annual local festivals and events. Whether it be a fall harvest festival in a small community or a large car or home show in a metropolitan center you can use these events to get your business in front of more people. Remember, to grow your business will take some effort.

Having a booth at one of these shows is the obvious way to get you golf course some exposure but it is not the only way.

1. If you are attending an upcoming event make sure to take advantage of the event's social channels and hopefully their already established hashtag. Live tweet or live Instagram during the event to bring attention to your business and more traffic to your exhibit. You can also follow some of the tips below BEFORE the event to get even better traction.

2. If you are not attending a fall event we suggest that you spend your time and energy on research instead.
  • Make a list of the events in your area including their website.
  • Check the website for social media links and look for shows that are using a hashtag.
  • Check the social sites for recent posts.
These three items will let you know if the event is active on social media and has a good size following. It will help you whittle the list of events down to a few that you can tap into to gain some exposure. 

1. Comment and/or share on each of the events social platforms. Welcome them to the area, make a comment about a product you like that is relevant to your readers or even share one of their posts. This will get the attention of the administrators.
2. Use the event hashtag in one of your own posts. Make it relevant to the show but also about what you do..."After checking out #applefest drop by our range to hit some balls. We are right next door!"
3. Use the event's multiple platforms to mention and/or tag them when you have a relevant post.
4. Use your own website and/or blog to write a short info piece about the upcoming festival or event that you can post and share with your readers.

There is even a term for this type of marketing, it's called Guerrilla Marketing...

"Guerrilla Marketing uses unconventional means to achieve conventional goals, it relies on time, energy and imagination rather than a big marketing budget." 

Using social media and mining other event's data will get you noticed. It is fast, effective and cheap!

If you would like to chat more about Marketing give us a call at 604-506-2226.
Golf's Old Fashioned Dress Code...
Much has been said about the 'growing the game' and 'preserving the game' of golf. The debate on many of our colleagues social media channels ramped-up again over the last few weeks so we have added a blog post about our take on golf's dress code. There is much more to this debate than dress code but it is a start.
Ward Stouffer, Director of Golf at Fairwinds Golf Course also has some great insight into preserving the game through tolerance with an example from his own course that he shared in the Fairwinds Blog.
Our Resources...
We have spend some time compiling a list of resources that we use to be more productive, do better work for our clients, work from anywhere at anytime and just because some of them are cool! The list is not quite complete but will be soon. Check it out!
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CK Golf
1208 - 1529 W Pender, Vancouver, BC
604-506-2226   info@ckgolf.ca