The Synthetic Warehouse AMSOIL Newsletter

AMSOIL Dealer Support Newsletter
 September, 2015
In This Issue
Lube Center Marketing Card for Download
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This will probably be the shortest newsletter ever because I wanted to strike up one major subject then a few small reminders. For the main subject I have an invaluable tool that is certain to work for you. AMSOIL corporate understood what I was doing and asked for my idea but you get it first here. Please scroll down to the first section below for this exciting tool.

I haven't chimed in on this for a long time now but in my book, the main goal of an AMSOIL dealer is to become a Direct Jobber. Prior to that you never get to enjoy the heart of this business which is the full commissions. The key to this is to become T1 Certified and work towards local exposure which we cover here all the time and to advance your downline dynamically via both dealers and especially the recent upturn of commercial and retail accounts. Be sure to review the latest AMSOIL Hotwire newsletter - it contains these critical keys and more.

Also review the published list of local Dealer sales meetings going on around the country. These are critical as it's an introduction of a whole new structure on dealer training, local field sales help, advertising and statistical numbers drawn form a 3rd party marketing organization which are certain to bolster your business.
So much is being done with the millions made form the windpower market being injected right back into the dealer training, national advertising and sales network. AMSOIL wants you to realize how determined they are for your success in the retail lube and independent automotive service centers.
Right now they are scheduled in Arlington TX, Columbus OH, Atlanta GA, Memphis TN, St. Louis MO, Orlando, FL and more to come.

In addition AMSOIL U will also be available online as well as a version on the road AND Direct Jobbers conventions at a resort in a unique area of the country!

Ches Cain

Custom AMSOIL Lube Marketing Success Card

I have been working on this over the summer and feel it's perfected. You can download this file and use it in any fashion you desire.
The idea is to condense all the impressive data into a small card which can be used at a short notice cold call or introduction. I felt this tool would be far better for showing the strong points or impressive facts and data to your new local prospect.
Think about how irritating it is to hold a store owners attention with a large three paged, six section brochure. Too much information and it's bound to get tossed to the side. A glossy card usually gets laid down in a more accessible location and with short highlights will catch the attention of the owner who is eager to add to his customer base.

 
Here are the major points: 
  1. New shelving - coop between AMSOIL and the dealer to get display materials attractively in front of customers. Proven to increase 6% growth without to 25% with. Also mentions the new customized oil change decals.
  2. Free shipping on all orders over $300 and a 2-day average delivery time if product is not available locally. (dealers are also rebated a % to offset their handling costs should they decide to stock for their retailers - this occurs when you use the retail account's number as a group ship to replenish your supply. I do this all the time )   

  3. AMSOIL's Corporate "Installer Locator" is a powerful tool driving in customers looking for AMSOIL locally. Point out the fact that this will add to their customer base.This is my favorite point. Study the options available which promote their listing.

  4. Proven sales - Market studies show the median oil changes per month and the cases purchased are consistent and significant. This recent push has resulted in AMSOIL's figures to reach national studies showing it's among the most requested products at nationwide lube centers. (see chart)
  5. Power of AMSOIL Marketing - AMSOIL's resent findings through a 3rd party show that younger generations are definitely choosing AMSOIL when the product is present and especially among other independent oil products such as Royal Purple - customers tested showed more interest in AMSOIL than others. (Attend one of the regional meetings for more on these studies. They are a must see)
  6. Add-on products to further increase sales. Perhaps attach one or two data sheets on additional key products.(Pi, Coolant Boost, motorcycle oil or diesel fuel additive.)
  7. OE and XL profitability - Now that they see the products do catch on and don't collect dust, it's important to see the income available for the sale of OE and XL are significant.

 

    

So what do you think about that??? I know this will bring you great success! All you have to do is take the file to your local printer and have it made on good 8.5 X 6 card stock.  

 

If you have any questions about this please call. 605-274-2580

I left a spot open on the lower left hand corner for you to put your contact info or staple your card. Probably best if you have a rubber stamp or catchy decal.

 
I forgot to mention I have been sending out packets to all downline dealers in my personal group. If you haven't received one they should be on the way to include the hard-copy of the above and the Lube Shop Cheat Sheet!!

Good day! 


 Ches Cain
[email protected]
4610 W. 12th St
Sioux Falls, SD 57107
605-274-2580