The Synthetic Warehouse AMSOIL Newsletter

AMSOIL Dealer Support Newsletter
October 1st, 2015
In This Issue


 

 

I keep seeing some great things AMSOIL corporate is doing to further energize the dealer sales force!! And as a long time dealer I can see the results within the downline.
I've said it before but it still remains true - if there was ever a time to be an AMSOIL Dealer, NOW is the time!!
If you are reading this as an inactive dealer or PC and want a great opportunity for some great incentives and support, the tools are here and most importantly, the customers are ready for you. Local inventory is the problem and AMSOIL recognizes that the time is now to cater to the local demand as well as being there for the retail accounts ready to stock AMSOIL products.

In my shop I have signed up four new accounts in the last two weeks. Two were retail and the other two were commercial. Be sure to ask all of your customers what they do for a living. Chances are they would qualify for an account.   
 
This weeks subject matter regards simple overlooked local advertising you cannot afford not to take advantage of and a couple more related topics. These newsletters are valuable if you follow the advice. This same advise below is responsible for a large percentage of my own local sales.
Other things to double check are your customer reports - so many dealer didn't know they had catalog or preferred customers in their downlines and all was lost from not contacting them or following up. The Dealer reports and the Dealer Dashboard easily make it easy to list, sort and contact as needed.
One of my tasks this week is to contact CR (Catalog Retail) customers which are those who paid full retail by going through my links on line. I want to offer a PC membership to the higher spenders and like always offer all the others a better deal if they call me. This is how I keep 100's of them year after year. Sure the phone rings a lot but it's consistent business.

This link works if you are logged into the dealer zone - a new social media area "Digital Marketing Tools" references several new subjects all dealers need to know. Save this link..


Ches Cain

Google Search - Get your business listed

Once a dealer has any inventory or starts to take their AMSOIL business seriously there are a few primary things to accomplish. As I said it before, the whole purpose of an AMSOIL dealer is to make the Direct Jobber level. This is where you earn full commissions on all orders and you start earning incentives including the year end bonus. The suggestions I make in these newsletters will lead you there.
 
I have been in all the search engines free local listings for a number of years now. It's a must!! When people search for similar products don't you want your business to show up on the map too? 
1. Open a browser and go to www.google.com. In the search, type "Google My Business." It will take you to the below screen. Click "Get on Google."



You need to have a Google account in order to do this. You can use an existing account or create a new one. (A Google+ [Google Plus] page will
automatically be set up for you with a Google/Gmail account. You can choose to use it or not.)
2. Search for your business. At the bottom of the search results, click "None of these match, Add your business. 
 
3. Enter your business information:
Name, address, phone, category. AMSOIL INC have asked Google to consider
adding a category for "Motor Oil & Lubricant Sales." Unless or until they do, the best category to choose is "Oil Change Service." Once you enter your information, a map will show your location
 
 
4. A code will be mailed to you (snail mail). When you receive the code, login to your Google account and verify your "My Business."

 
5. You will be directed to your new Google+ page. Google+ is Google's social media network. We suggest adding your business information, website, a photo and an explanation that includes mentions of "AMSOIL," "synthetic motor oil," etc. Businesses with complete profiles and better keywords will be served up more frequently in local Google searches.
Congratulations! Your business is now listed on Google and will show up in Google search results
 
Congratulations! Your business is now listed on Google and will show up in Google search results

Review: The whole key is to have business come to you. 
   
AMSOIL Dealer Meeting (Mini AMSOIL U) and new prospect meetings

Be sure to look up the details in the training section of the dealer zone. All of these meetings feature both a dealer training meeting and a business opportunity meeting.  I can say a 3 to 5 hour drive is worth going. The data and prospective information is eyeopening.

Atlanta, GA: October 14th & 15th
Orlando, FL: October 17th
Arlington, TX: November 7th
Memphis, TN: November 4th and 5th
Columbus, OH: October 24th
St. Louis, MO: October 21st and 22nd
Albany, NY: November 18th and 19th
Lancaster, PA: November 21st
Phoenix, AZ: December 9 and 10th
Las Vegas, NV; December 12




  

Bonus material
Valid Complaint but there's a better solution
Plus a useful facebook advertising video.


Copied from the last AMSOIL Magazine (September)

I am very disappointed to see the free website included in my Premium Dealer Zone being discontinued. I also appreciate the timely notice that arrived June 2, explaining I can no longer edit my old Dealer Zone website effective June 1! I originally signed up for the Dealer Zone mostly to establish a basic web presence. What enhancements are being provided to the Dealer Zone to make up for the loss of the website capability, or are you going to reduce the Premium Dealer Zone monthly fee? (If AMSOIL University training will be free I'm on board!)
I now have to make business decisions to determine if it is worth keeping the Dealer Zone and/or a web presence. For new and low volume T-1-qualified Dealers this is a struggle; we are now faced with nearly $150 in annual fees just to maintain the Dealer Zone and a minimal web presence, excluding domain name fees. Perhaps I should just consider making my business's
Facebook page my forward facing website and save myself the extra $30/yr. AMSOIL is now requiring me to pay for what used to be a free service included in my Premium Dealer Zone membership. How much commission does corporate AMSOIL receive for each of these new website "options" hosted by Empowerkit?
Rick and Evelyn Gutknecht
 
I have read my Dealer Magazine and was surprised to learn that my current website, which I got with the Dealer Zone, will no longer be used. Now I am losing my website, with no reduction in the Dealer
Zone, plus I have to pay for the other website. Although this may seem trivial, I assure you it is important to me. I know my business is minute, some months it seems non-existent, but it helps us, since we are on a fixed income, and I can't get out much anymore. I have to try to do things online, when we can get enough together to afford the installation of the internet and afford the monthly payments.I noticed the $30 per year website is a fixed website, and products can't be changed on it, and the message can't be edited from time to time. We can't afford the other websites, so we're stuck with a dilemma. I also understand my current website will be taken off in the near future.
I know you have to cater to your larger accounts, but I feel as though you are tossing me aside. I'm not going to leave AMSOIL, but I feel somewhat betrayed.
Lloyd and Mary Mowery

Ok - both the old and new AMSOIL websites will never be picked up well by the search engines. Because they are subdomains - a copy of a copy all on the same domain. Sure it's OK for a place holder or if you have a site listed on your business card and customers need a place to go.
But the solution I have suggested many times in these newsletters is a Wordpress site. Other than basic yearly hosting fees it's essentially free and can out-perform all other websites. Especially for dominating search engine listings in your local area. The quicklinks in the above menu will direct you to a tutorial which will get you started - or just search youtube for any of many versions. It's best to create a website you have total control over and it works at the same time!


Save and watch this to enhance your local pinpointed marketing - better exact results than Google Ad Words.



Good day! 
 
  Ches Cain ZO# 510227
AMSOIL 3-Star Regency Platinum Direct Jobber
ches@syntheticwarehouse.com