In This Issue
SportEntertainmentPRPanelonAugust20Sports & Entertainment PR Panel on August 20 

Shoot & Score: A Discussion on Sports and Entertainment PR  


 
Don't let the bright lights fool 'ya!

  

When:  Thursday, August 20, 2015; 5:30-7:30 p.m.

 
Where:  Oracle Arena in Oakland

Home of the NBA Champions Golden State Warriors

 

 

 


 


 


 


 


 


 


 


 
 

During this panel you will learn about the high demands of a sports and entertainment publicist and their day to day responsibilities. It's a great opportunity to network with other Bay Area PR professionals with similar interests.

 

BONUS: Join us for a VIP, behind-the-scenes look at the BMW Club, inside Oracle Arena.

 

 

 

 

Cost:  

PRSA-SF and PRSA-SV Members:  $25

Non-Members:  $35

PRSSA Members:  $10

   

Featured Panelists:

  • Kate Girotti, Director of Sales & Marketing, AEG
  • Lisa Goodwin, Director Corporate Communications, Golden State Warriors 
  • Stephanie Martin, Vice President, Marketing & Communications, Super Bowl 50
  • Marcus Thompson, Sports Columnist, Bay Area News Group
PRSASFSeptember10NetworkingEventPRSA-SF SEPTEMBER 10 NETWORKING EVENT
at Press Club
Sponsored by



Zignal Labs, which provides a real-time, cross media story-tracking platform, is sponsoring the September networking event at Press Club, a wine bar and lounge in the financial district.



Don't miss the chance to:
  • Indulge in delicious complimentary beer, wine and appetizers provided by Zignal Labs
  • Mingle with PR professionals from across the Bay Area in a private networking space
  • Learn about Zignal Lab's platform for PR professionals
  • Hear about open positions and scout new talent for your organization
When: Thursday, September 10, 5:30-7:30 pm 
Where: 20 Yerba Buena Lane, San Francisco
Cost: Free for Members/Non-members



PRSASFNewMemberPromotion
PRSA-SF NEW MEMBER PROMOTION

Sizzling Summer Savings
FREE Chapter Promotion: August 1 - September 30 with promo code CHAPT15

Summer fun isn't over yet. New members who join PRSA now with promo code CHAPT15, will receive a FREE 1-yr Chapter membership when they join National as a Regular member ($255 annual dues +$65 initation fee). 

RESTRICTIONS:  Not Applicable for Associate member types ($155 or less annual dues) and current/renewing members. 

Refer to http://www.prsa.org/joinus/howtojoin/ for more details.
PRSASFMemberProfilePRSA-SF MEMBER PROFILE

Meet Darolyn Davis

You have been in PR for over 25 years. Share a few ways it has changed over the years and where you see it going.

PR of yesteryear is never to return. When I started out I had a typewriter, landline phone and a fax machine to communicate about public interest issues. I would write a pitch letter, and a-one-page news release to drive attention and get everybody talking. I was on a first name basis with reporters who you could call at their desks and they'd answer their phone. You could have in-person discussions with a reporter about the news worthiness of a story to generate earned media. PR success was measured by getting a story above the fold or at the top of the news hour. I would scan, cut out and tape up stories that ran in the daily newspapers, and I hired a media clipping service to look for television or radio stories that ran on one of the three networks as a result of my efforts. While traditional media is still important, a lot has changed. Readership and viewership of mainstream media has dropped significantly over the last two decades, so getting on the front page doesn't carry the same impact it once did.

PRSAPublicRelationsTrainingPRSA-PUBLIC RELATIONS TRAINING

FREE Upcoming Webinars (Member Only Benefit)
 
8 /4 - Changing the Conversation--Available On Demand 

8/6 - Employee Storytelling Through Social Media--Available On Demand

8/6 - Write for Readability--Available On Demand







 
For information on other events, visit  www.prsa.org/Learning 

PRNewsFromAroundTheWorld
PR NEWS FROM AROUND THE WORLD
 
6 Predictions for Alphabet and the New Google - Read more at Inc.

How to Give Tough Feedback That Helps People Grow - Read more at Harvard Business Review

3 Words to Leave Out in Your Next Email - Read more at The Muse via TIME

The Death of Snackable Content - Read more at Re/code

JointheConversationJOIN THE CONVERSATION 
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ThankYouToOurChapterSponsorsTHANK YOU TO OUR CHAPTER SPONSORS

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