March Tip:

Twitter has been in the news a lot lately. Investors are concerned that its growth seems to have tapered off, at least in the U.S., and that it still hasn't figured out a revenue model as effective as, say, Facebook's. Proposed changes to Twitter's micro-blog format have even loyal proponents predicting its sad and slow demise. 

But a recent post from the GlobalWebIndex blog challenges this pessimistic view, and offers three data-driven arguments why Twitter should not be written off, especially in an international context:

1. It's globally popular: Twitter is still the 4th most used network in the world, with 21% of Internet users active there. 
2. It gets high engagement: half of active Twitter users say they access the network at least once a day.
3. It boasts high visitation rates: over the course of a month, 42% of online adults visit Twitter for its publicly-accessible content. (This is facilitated by the fact that they don't even have to log in, unlike with many other networks.) By world region, Twitter is most visited in the Middle East & Africa (53%), Latin America (53%), and Asia-Pacific (48%).

So let's not be too quick to dismiss Twitter. It's a well-established network internationally ( 35% of its ad revenues now come from overseas markets), and it's still growing. In Japan, it's actually growing faster than Facebook.

Are you on Twitter?

Find me there at  @KathrinBussmann  and @Verbaccino !