Dentistry can be a tough business to excel in. Customers can’t always appreciate the difference between an ‘average’ dentist and a ‘great’ dentist. That can leave you struggling to find concrete, reliably discernable ways to improve your practice, improve your profit margins, and make the money your skill deserves.

In Modern Practice, Tyson Downs discusses 21 ways for your dental practice to improve profitability, including changes in method, staffing, advertising, and administration. Hopefully by the time you finish the list, you’ll be ready to put together blueprints for a more profitable practice.