Did you Get a Puppy for Christmas? Learn How to Think Like a Dog I often write about how the human race evolved and how we developed our finely tuned survival machines - our brains. Today I'm going to look into the evolution of a very close cousin of ours - the dog. Mathematicians like to conduct
thought experiments, posing hypothetical questions simply to explore the possible outcomes of an experiment they never intend to perform. So let's conduct a thought experiment of our own. How different would we be if all human brains were replaced with those of dogs?
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Paul J. Zak is a scientist, prolific author, entrepreneur, TV personality, and public speaker. He is credited with the first published use of the term "neuroeconomics" and has been a thought leader in this new discipline. Dr. Zak is also a recognized expert in oxytocin. His lab discovered in 2004 that oxytocin allows us to determine who to trust.
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Designing training without an understanding of how the brain works is a lot like trying to get somewhere without a map. Even if you eventually arrive at your destination, you won't know how you got there so that you can do it again. Brain-aware design saves time, reduces rework, and boosts business results because it focuses your efforts on the design elements that are proven by science to be the most effective.
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