Health Care Consumer Behaviors: 4 stages of consumer decision making applied to health care shopping and digital transformation
There is certainly plenty of talk in our industry about creating more informed, empowered consumers-but not a lot of action that has thus far led to measurable results. From unnecessary emergency room visits to out-of-network utilization, consumer decisions have a direct impact on many cost and quality issues. Yet for many years, the health care industry overlooked the importance of a consumer-centric approach, instead relying largely on providers to serve both as influencers and gatekeepers with regard to care options. Even today's value-based care models often focus more on empowering providers and aligning reimbursement than on influencing the consumer's own care decisions. Read More from Bill Gaynor, Chief Strategy & Growth Officer at SpendWell Health
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