Snow reflects 80% of UV radiation! Eyes and skin are both organs that are exposed to the elements and can be sunburned. Whether you are skiing, snowmobiling or shoveling snow, wearing wrap around sunglasses is best at preventing the intense pain, discomfort and temporary vision loss - snow blindness - caused by UV exposure. Time and treatment will alleviate the short term pain, but too much UV exposure can cause lens and retina damage that shows up later in life in the form of cataracts, macular degeneration, and serious legions. Wear sunwear and goggles this winter, regardless of your age! Call us; we have you covered!