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 What True Leaders Understand About
The Psychology of Success (Video)
Jen Groover, founder of Leader Girlz, explains
why self-awareness is more important to
entrepreneurial success than any tactical skill.
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Entrepreneurs Make More Over a Lifetime
The public image of entrepreneurs is that they're a little, well, crazy. The risks of starting up are huge (though maybe not as huge as non-entrepreneurs think), the lifestyle punishing, and -- if that weren't enough to dissuade most people -- the financial payoff uncertain. According to several previous studies, take a snapshot of the working population at any point in time and founders are probably making less than their salaried peers.
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 How to Build Real Relationships
With Customers on Twitter
So you've developed a strategy to target potential customers on Twitter - bravo! But that's just the beginning. Creating engaging content and developing relationships on Twitter are the next big hurdles.
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5 Reasons Your Business is in Chaos and
What You Can Do About It
It's a universal truth among small business owners: There are only twenty-four hours in the day - but a million and one things to do.
Business chaos is commonplace among entrepreneurs, but there are ways to overcome it if you recognize its causes and think creatively about its solutions.
Having spent several chaotic years getting Infusion soft off the ground, I've learned five major causes of business chaos and how to overcome each one for continued growth.
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Women Entrepreneurship Day is November 19, 2015 and was created to empower, celebrate and support women entrepreneur worldwide.
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4 Inspiring Stories of
Women Entrepreneurs 
From Around the World
Entrepreneurship is a hot topic these days. Countless articles and books have been written about it, entire university curricula have been built upon its precepts and success stories touting billionaires who went from "zero to hero" infiltrate our newsfeeds and status updates.
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5 Pieces of Advice for Women Trying to Navigate Male-Dominated Waters
It baffles me that in 2015 gender is still a "hot button" topic in the workplace. The statistics speak for themselves: There are only
23 female CEOs of Fortune 500 companies
and, on average, we earn
78 cents
for every dollar our male counterparts make.
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Many thanks to the individuals and organizations who
support The Edge Connection and the entrepreneurs we serve.
Together, we CAN make a difference!
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A special thanks to our benefactors who
awarded grants or donated funds to The Edge Connection:
Monique LaRue
Southern Company
Kennesaw State University
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Looking for other ways to contribute to The Edge Connection?
Check out the links below!
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Mark Your Calendar For Innovative, Relevant,
and Inspiring Classes and Workshops!!
Grow 
Starts November 2nd | 6:00pm - 9:00pm
The marketing for success module is crucial for understanding how to reach potential customers, raise awareness of your brand, and create a strategy that will put you in front of customers and ahead of your competitors. A strategic marketing plan is essential for business development and this class will take you step-by-step through the planning process to help you establish a viable and profitable position in the marketplace. Clients may choose to take this class outside of the Plan for Profit track and become "Edge Certified in Marketing for Success"
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"Standing Out From the Crowd" Marketing Workshop
November 5th 6:00pm-9:00pm
Cost: Free
Led by Steven Winokur, this two-part workshop will take place on November 3rd and 10th from 6pm-9pm at the KSU Center.
The workshop is FREE but an RSVP is required.
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Sales Training Workshop
November 12| 6:00pm-9:00pm (Cost: $30) 
This series will turn everything you know about selling upside down. What you know about selling products will 'be kicked to the curb' to make way for a more authentic way to make money. This series will show you how selling can be easy and fun. Selling your products doesn't require a sales pitch or manipulation. Think of sales like this... selling is all about the relationships you have with people who know, like, and trust you. Once you have established those factors, then selling happens naturally rather than forced. This series will equip you with what you must know to sell your product to more people, even when you think you are not a salesperson!
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 Advanced Social Media Workshop
November 19, 2015 6:30-8:00 ($35 for Edge Clients)
Social media is an essential part of business today. Many business owners know the basics but lack some strategic planning and skill to help make their efforts effective in driving customer loyalty and increasing revenues. This workshop, led by seasoned marketer, Miller Finch, of Miller Finch Media will discuss how to most effectively use social media for your business' desired outcomes. She will discuss issues such as:
When is it time to purchase a promoted post?
What are the trends in social media that directly affect small businesses?
How are platforms changing their relationships with businesses? And, how do these changes affect business' relationships with their customers/fan base?
What strategies can I use to create strategic, effective campaigns that raise awareness and revenue.
These topics and many more will be covered in this informative workshop that may transform how you're doing social media. Make plans to attend!
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Marketing Workgroup
November 23th 7:00pm-8:30pm
Cost: Free
Group leader and marketing expert Rick Wemmers will be discussing topics such as:
-Real world understanding/differences of Marketing, Advertising, Sales and Branding
-How to really understand why your prospects buy your product and where are all the prospects like your best customer.
-Why FOCUS is so vital to small/new business growth!
-How to leverage others dreams, desires, goals, unique talents to build your business.
-How to build greater wealth with your existing business.
Funded in part through a Cooperative Agreement with the U.S. Small Business Administration.
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