Last week, after the chaos of Black Friday and Cyber Monday had subsided, nonprofits and donors everywhere participated in what is now considered the biggest giving day of the year- the fourth annual
#GivingTuesday campaign.
While reaction from local nonprofits on the effectiveness of the campaign was mixed,
the dollars raised nationally are impressive; according to preliminary calculations provided to Reuters, nonprofits engaged in the campaign
raised more than a $117 million combined in online donations, a jump of 155 percent over last year
. (
In case you missed it, NPR On Point did a great piece on the creation and growth of #GivingTuesday, which you can listen to here.)
This was the first #GivingTuesday for our affiliate members
GiveGab, an online giving platform. They shared some great numbers with us: "Of the donations raised online with GiveGab on #GivingTuesday, the average gift size was $85.90 and the median size was $36.28. Overall, $176,555.07 was raised through generous gifts made by 1,029 donors for 163 nonprofits."
GiveGab, which waived its platform fee for the fundraising holiday, remarked that it was "an exciting day for both our nonprofit customers and our team at GiveGab."
So what's Next? After #GivingTuesday, look for ways to extend the energy and momentum of your campaign. For instance,
CauseVox released a guide for successful year-end giving. Or you can use
Storify to summarize your nonprofit's #GivingTuesday experience. And remember, keep re-engaging your donors.
What do you think? Do these numbers give you hope or do you think #GivingTuesday is losing steam here in Massachusetts? Will you be participating in next year's campaign? Let us know at
feedback@massnonprofitnet.org.
Board members of nonprofit organizations are charged with the governance and stewardship of these organizations. This webinar is designed for executives and prospective and current board members to consider their responsibilities, expectations, resources, etc. as they fulfill on the promise of the organization's mission. Whether you are the Chief Executive, a Board member, or considering to step into being a Board member, we invite you to join us.
This webinar will be presented by Michelle Hatch, CPA/Partner and Beth Muse, Senior Consultant, both of BlumShapiro.
Click here to register.
Please take this opportunity to
nominate a professional in Boston who works on the front lines and demonstrates what it means to expand opportunities for others. A selection committee made up of Dawnn's colleagues, peers and family will make the annual selection of three individuals to receive a Light of Dawnn Award. Those selected will be recognized at a public event and receive a monetary award for their outstanding efforts.
You can learn more about Dawnn's remarkable impact here.
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NONPROFIT 411: Best Practices for Allocation of Functional Expenses
By Shannon Crowley, Manager of Accounting and Auditing,
BlumShapiro
Non-profit organizations are required to report on expenses by functional classification. This can be presented within the statement of activities or within a related note to the financial statements. In addition, the functional expenses are also reported in the IRS Form 990.
The functional expense classifications are as follows:
- Program Services- costs relating to providing program services that fulfill the organization's mission.
- Management and General- costs relating to the essential day-to-day administration and overall direction of the organization. Examples include oversight, general recordkeeping, financing, etc.
- Fundraising- costs relating to obtaining financial support for the organization from potential donors.
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