Print is the "New Media"

  Print is beautiful. It can't notify you when a work email arrives, can't be tweeted mid-sentence, and won't die without a charger. Even better, it's finite. 
  It's also supposed to be dead. For years, the new media vanguard has preached "digital first" and the death knell has sounded again and again for print, as legendary magazines moved online or ceased publication altogether. Now, 20 years into the digital revolution, print is making something of a comeback.

7 of the Worst Things About Online Advertising

  Everyone hates online ads. They pop up over the article you're reading or delay your progress through the photo slideshow you're browsing. They automatically play and blare obnoxious audio. 

  If you're on your smartphone or your tablet, they cover up your screen, or expand over the text you're reading and offer no clear way to get them to disappear again (or offer an X that promises to shut the ad, but instead refuses to close the ad, or just opens endless tabs of whatever website is being advertised).

Radio: Fighting a problem of perception

  The biggest challenge facing radio in 2016 is perception.
  The reality is that the vast majority of U.S. adults continue to listen to traditional radio, and radio has actually held up better than most other traditional media. Only out of home is faring better.
  Ad dollars will slide by 1 to 2 percent, predicts Media Life, based on conversations with and input from media buyers and media analysts.
  Top categories such as automotive, movies and restaurants have gradually cut back as they pour more money into digital, and that will continue this year.

Ad spending trends to watch in 2016

  The big one: Digital deflation. Plus: No stabilization for print. More OOH bucks.
Get used to the term digital deflation.
  It's the phrase coined to describe the overall decline in ad dollars that occurs when budgets are shifted from traditional to new media.
  Because digital is generally cheaper to buy than traditional media such as TV, magazines or radio, total dollars invested in the media economy also decline.  

Newspapers: The struggle to reinvent goes on
Just maybe 2016 will be the year we begin to see signs of a turnaround

  Contrary to popular perception, newspapers were headed for trouble long before your grandfather began reading his daily news on an iPad.
Now they are in big trouble, and the question going into 2016 is when will they come upon a strategy for survival and rebirth?
  Newspapers are not going away. They are a bedrock medium, and the constituencies they serve are wide-ranging: Large businesses, small businesses, community leaders, homeowners, parents, charitable groups, politicians, public servants-virtually anyone with a stake in their community.

GM to launch online portal for low-mileage used cars

  General Motors plans to launch an online service to sell low-mileage used cars to consumers nationwide, a bid to capture the growing number of car shoppers who prefer to browse digitally. The site will offer an online inventory of GM vehicles returned off lease, from daily-rental operators and from GM's company car program. 
  Once a vehicle is selected, the user will pick a dealership and complete the purchase through GM's existing online-shopping tool, Shop-Click-Drive, which resides on dealerships' individual websites. Buyers will take delivery at the store.  

Page Views Don't Matter Anymore-But They Just Won't Die

  THE PAGE VIEW is a zombie. For years, everyone has been saying it is no longer a meaningful way to measure online popularity. But the publishers who make websites and the advertisers who pay for them swore throughout the year that they're no longer fooled. The era where a mere click is the crown jewel of metrics is dead. But someone still needs to shoot this zombie in the head.

Smartphones to die out 'within five years', says new study

  According to a new study of 100,000 consumers, mobile technology is expected to be replaced by artificial intelligence.
  Many consumers believe smartphones will cease to exist within five years, according to new research carried out by researchers on behalf of Ericsson. 
  The company's ConsumerLab questioned more than 100,000 customers in its native Sweden and 39 other countries, seeking their views on their technological desires for the future.

Digital Publishing: User (Not) Friendly 

  Considering most media companies intend their websites to serve a large audience of readers, it's surprising that we're at the dawn of 2016 and still dealing with issues like bad design, difficult readability and a frustrating lack of usability.
  Unfortunate as it is, news organizations have become synonymous with bad Web design. Most TV news stations have templates filled with more wingdings than a Geocities website circa 1996. Newspapers don't do much better, packing their stories with so many callbacks, videos and related links that at times is seems they want readers anywhere except the story they've chosen to read.

Distributed platforms will be your new homepage

  One of the most disconcerting things about walking into a modern newsroom is seeing so many giant homepages on display. If we hung products up based on audience size and opportunity, the homepage would drop immensely in priority. My prediction for 2016 is that distributed platforms and native environments will be more valuable than the traditional homepage.