I hope you are all doing well and are getting excited about the 2015 edition of the Fight To End Cancer gala on Saturday, May 30th 2015.
I wanted to send you all an email to explain a new, FTEC brand awareness initiative that we will be launching at the beginning of May and promoting year-round - the #iFightCancer social media campaign.
It has been a major goal to take the Fight To End Cancer name beyond our annual gala and create a social movement that communicates the ultimate message of FTEC to the public: we are ALL able to take part in the fight to end cancer.
So, what exactly is the #iFightCancer campaign?
Thanks to Tip Top Tailors, who have come on board as an official partner for Fight To End Cancer, once again this year, we have postcards being displayed in all 32 of their stores across the GTA that will be looking to spread awareness of FTEC's #iFightCancer campaign and, for a small donation, have the community take part to spread our message.
And how does the #iFightCancer campaign work?
It is really quite simple! Much like "Hello My Name Is" badges, the #iFightCancer postcards will give everyone the opportunity to publicly share who it is they are fighting to end cancer for in their lives, by writing the name of the person/people, or general reason, in the blank field in the card and then take a photo of themselves (selfie) holding the postcards and posting online using the hashtags #iFightCancer and/or #FTEC2015.
**These postcards will be available at our Media Day event on Thursday, May 21st at the Jack Astors on Front Street at St. Lawrence Market (73 Front Street East, Toronto ON) and on the night of the gala, as well.**
We wanted to share this information with all of you, so that you better understand how this social media initiative will work. We will be continuously looking at new ways to further develop the #iFightCancer campaign and we will need everyone's help to spread the word!
Please do not hesitate to contact myself, Jennifer, or Virgil if you have any questions about any of the information above.
Yours in the Fight To End Cancer,
David Kelly Public Relations Director|Fight To End Cancer [email protected]
