Much attention has been given to the newspaper industry's plight as advertising plummets and circulation steadily declines. But largely missed among all the dire predictions is a surprising finding: metro dailies in the United States and Canada are remarkably adaptable, viable and profitable.
  "The business model for newspapers is robust and should permit the venerable daily to survive in print form for the foreseeable future," concludes Marc Edge  in a peer-reviewed study published in the Newspaper Research Journal.

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  When digital took off, display ads soared; then consumers grew weary of banners. Now, nearly every brand, agency and publisher is creating an abundance of content, with an abudance of channels. As advertisers rush in, looking for new ways to reach consumers skeptical of conventional marketing, that rush could dull its impact. 

  Kettering, Ohio (PRWEB) March 23, 2015 - A majority of small business owners continue to struggle with which forms of digital media they should use to reach the on-the-go consumer according to a new study from Thrive Analytics, a local search and digital marketing research and customer engagement strategy consulting firm.   The study revealed that 77% of SMBs feel they lack the time or knowledge to manage digital media effectively. Many small business owners recognize their shortcomings with 70% stating they wish they could take advantage of digital media to help expand their businesses and reach new customers.

  Anytime you build a local website or vertical, the reasonable expectation is you will attract visitors. And you will. But will you attract the volume of visitors that will make your website or vertical successful? That's the hard part. 
  When I was working to launch my local auto vertical, cars920.com here in Wisconsin, I went out to several of my key dealers to get their feedback. All the feedback I received was positive. One particular dealer's question sticks with me today and still rings true. "It takes a lot of marketing muscle to pull something like this off, what are you going to do to promote it," he asked. I took that question to heart and use it every time I launch a new digital product.

  The two most dynamic topics in news publishing today have to be social media and mobile publishing (comprising mobile Web and mobile-apps). They're dynamic for different reasons and in different ways. Mobile usage is on a brilliant ascent, and at just the start of it, while social-media sites vary in popularity and engagement. As this very article came together, the tech media announced the final coffin nail for Google+.

  There's no doubt about the downward trajectory of print. But where, exactly, are we on that path? And how do younger people fit into that picture? I thought it would be worthwhile to find out, since it's bound to affect The Times and its readers. And some of the answers may be surprising.

  Nearly half of small businesses will allocate just 20 percent or less of their marketing budget to digital strategies in 2015, according to a new survey conducted by research firm Clutch. While some businesses plan to increase their digital marketing spend this year, there is still a significant amount of lag in adopting many proven digital marketing tactics.