The importance of visitors to our city
Visitors and events are major economic drivers. The visitor economy stretches well beyond leisure and holiday visitors or tourists and includes events, business travel, working holidays and visiting friends and relatives, as well as travel for such as education, health and shopping.
Visitor spending is an element of most regional economies. It is estimated Marion attracts around 17 million visitors a year, who spend significant sums of money on products and services, benefiting the economy and community.
An analysis of the impact of visitors on the City of Marion economy undertaken using REMPLAN estimates that the revenue generated by visitors is around $166 million per annum Visitors also support over 1 000 direct jobs.
Our focus for the next 12 to 18 months is to work with local businesses to increase visitation and improve the visitor experience. We are doing this through an initiative of the City of Marion, the Visitor Economy Working Group. We are keen to hear from local businesses who would like to get involved.
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