Dear Golf Industry Partners,
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What to work on this week...
In last week's newsletter we focused on ideas to  get your current golfers to play more golf. This week we want your golfers to spend more time, and more money, at your facility.
 
1. Cross Promotion
  • Do you have your daily restaurant features posted in your golf shop or at your driving range? Maybe a sign for 'Cold Beer' right in your golfers line of sight while they are hitting a large bucket?
  • Do you have lesson brochures available in your clubhouse? Or does one side of your table-talker promote upcoming junior camps?
  • How much information do your starters and/or player's assistants carry with them on a daily basis. At minimum they should know what your current promotions are.
2. The Last Impression

 

Almost every golf course is highly focused on the initial impression; welcoming the customer to the course, checking them in efficiently and maybe even up-selling them into a cart or some merchandise...but what happens to your golfers when they finish their round?

  • Do you have someone to thank them for their business? While there is an expense to having someone available at your final green to interact with your golfers, there is also the potential for incremental revenues to pay for that person and more. Re-play rates, a booking for the next day, lesson information, daily food and bar specials are all possible up-sells.
  • If you cannot have someone act as the last impression in person then some signage, a brochure rack or other tools can also work to some extent.
  • Most courses have a sign welcoming golfers...do you have a sign thanking them when they leave?
Spend the week thinking about these and other golfer retention strategies.

For more on golf course marketing ideas visit our Resources page and read
our Biz Blog.
Why you need to ramp up on Instagram
Instagram now has over 75 million users every day (and 300 million total) and users are split almost 50/50 between men and women. Instagram has also recently been blowing Twitter and Facebook out of the water with regards to follower engagement. 

Here are some tips to get you going...

  • Take lots of good looking photos. The quality of your photos is much more important on Instagram than it is on Facebook. Think about areas of your operation that customers don't usually get to see.
  • Post regularly - one or twice a day if you can manage it.
  • Get your team involved - having your golf pro or teaching pro, your superintendent and your clubhouse manager post once a day gives you lots of diverse content.
  • Use your photos to tell people something about your brand, products, services, etc. but do not sell.
  • Engage with your followers. Like their posts and add comments when appropriate. Interact as any other person, not as a brand.
Instagram is one of our favorite platforms to post on and to follow others. So we look forward to seeing your photos soon!
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CK Golf
1208 - 1529 W Pender, Vancouver, BC
604-506-2226   info@ckgolf.ca