I spent part of this week in meetings with colleagues to discuss how to move our businesses forward.
The advice of our mentor, Million Dollar Consultant Alan Weiss, was simple: Ask where do you want your business to be next year, then figure out what you need to change to get there.
I find many organizations have problems with both halves of that statement. Some aren't really sure where they want to be, specifically, in a year. Others presume that knowing the destination will somehow get you there.
The reality is it takes both...knowing where you want to go, and having the discipline to take the necessary actions to get there.
How is your organization doing? Are you taking actions to get to the right destination? Or are you still spinning your wheels in the sand?
My new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters,
is now available.
Download a free chapter now.
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