What criteria determine whether a newspaper will survive?

  Our man on the ground Kevin Anderson has taken an in-depth look at some US newspapers, to determine what - if any - criteria will determine whether a particular publisher's news outlet will survive.

Google searches for its future

  The technology giant faces the biggest shift since its founding
Google.com had a great run. But, with more and more of our time online being spent far away from desktop computers, the website's days as the central focus of its parent company have come to an end. Google wrote the first line of the website's elegy in a May blog post announcing that mobile searches had surpassed desktop searches in at least ten countries, including the company's biggest market, the United States. In the post, Google called the shift a "tremendous opportunity."

What we know about newspapers

  They are not dead. They're not dying. They'll be reborn, again.
This is one in a number of stories on newspapers in Media Life's ongoing series "Reinventing the American newspaper," examining all the changes taking place in the medium.
  He's a wry old newspaperman, speaking in the dark humor of wry old newspapermen.
  "You can love a newspaper, kid, but it will never love you back."
  He's speaking of his first and truest love, of course, but it's also a rueful foreboding of what he and so many others knew to be true. Newspapers were dying.

Digital Advertising Budgets 2016: 4 Trends You Need To Know - #Infographic

  What's in store for digital advertising in 2016?
  MDG Advertising's new infographic reveals 4 trends making a big impact on advertising budgets in 2016. Some of the trends include: the rise of digital ad spending, Facebook and mobile's growth in advertising.

Consumers prefer print ads when away from PC

  When consumers step away from their PC, mobile surely becomes their preferred way to receive marketing communications. Or does it? New research shines some light on consumer preferences.

To stay ahead, newspapers must cultivate technology and readers together

  The Web disrupted print. Mobile disrupted the Web. Dominant social media and tech platforms are threatening the very idea of media brands as a consumer destination. Easy access to free content eroded subscription revenue. 

  And now the last big source of money supporting journalism is threatened, as the concept of advertising itself is disrupted. 

  There's a common thread through almost every major upheaval publishers have faced over the past 10 years. The digital transformation was not primarily a change from paper to screen, but a fundamental shift of power from brands to individuals.  

8 Cool Facts about Retargeting You Must Know (Infographic)

  One of the best benefits of Digital Marketing is the fact that even small and medium businesses can compete with the big boys - those who have deep pockets for marketing - if they used the right tool to deliver their message to targeted audiences.

The Future of Native Advertising - Part 4

  Publishers have a distinct advantage over other content providers or marketing agencies in that they "own" their audience. However, this can also be a weakness, as most brands want their content to reach a certain threshold of impressions, counted when a web page is shown to a visitor. 

  Technology to improve the challenge of scale is on the rise but certain publishers are resisting the change, worrying that it might turn native advertising into the next banner ads. 

Does your news media company really know what "audience" means?

  Too often, publishing companies conclude that anyone who sees content can safely be assumed to be an active reader. But true audience members show interest, support, and enthusiasm.

The San Francisco Chronicle, once imperiled, is profitable - and growing its digital business

  When newspapers took a nosedive in the late 2000s, it appeared as if the San Francisco Chronicle might be one of the industry's biggest casualties. The paper reportedly was bleeding at least $50 million per year from its parent Hearst, a situation worsened by protracted labor negotiations, declining print revenue and a big newsroom payroll.
  A lot has changed since then. Hearst withdrew its threat to close or sell the newspaper after taking steps to rein in spending. The Chronicle has a new editor in chief, Audrey Cooper, and a new publisher, Jeff Johnson. And, since 2013, the Chronicle no longer operates in the red.