Six months may seem like a long time, but it's not too early to start thinking about the Oct. 1, 2015 deadline to accept EMV (Europay, Master Card and Visa) or "chip cards."

Today, if an in-person transaction is conducted using a counterfeit, stolen or otherwise compromised card, consumer losses from that transaction usually fall back on the payment processor or issuing bank.

After the deadline, liability for card-present fraud will shift to whichever party is the least EMV-compliant in a fraudulent transaction. For example, if a merchant hasn't changed its system to accept chip cards, the cost of the fraud could fall to them.

EMV cards are embedded with small chips that create unique information for each transaction, making it much more difficult to steal credit card information to create counterfeit cards. 

 

Click on the following links to read more or talk to your merchant services provider.

 

http://www.pymnts.com/news/2015/slow-retail-emv-transition-miffs-bankers/

http://www.entrepreneur.com/article/244354

http://www.creditcards.com/credit-card-news/emv-faq-chip-cards-answers-1264.php

One of the benefits of having a support contract in place (besides this fabulous newsletter!) is having access to our Help Desk.

One thing we'd like to call your attention to is that posts are arranged into categories and there is a list of categories on the right-hand side of the page.

The reporting features in Wintix are powerful tools you can use to monitor and evaluate your box office, fundraising, even your publicity and marketing efforts.

If you click on the "Reports" category, you'll be taken to all of the posts that have to do with them. And more are being added all the time.

Who knows? Take a look around. You may find some to inspire new ways of doing business.

Do you have a long list of shows to sell at the same time?

Instead of scrolling down the list, you can find it lickety split with this trick: During a regular sale, highlight any show and start typing the name of the show you want. When you type a letter, Wintix will take you to the shows that begin with that letter. If you have several shows starting with that letter, make sure you type the first few letters quickly so you can find the right one.