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Are you involved in your community? Do you exhibit at the community expos, trade shows, health fairs, community service events, i.e. health fairs, charity golf tournaments, fundraising events? PROMOTE GOODWILL If yes, you need to provide your audience and fellow exhibitors with a tangible reminder that you were there, for the good of the community as well as exposure for your company! get a quote |
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Going to trade shows which are relative to your industry is a given, but what about those trade shows / events / appointments that you don't consider relative to your company? ADVERTISE IN YOUR COMMUNITY What about educational fairs, safety events, and schools? Custom T's are a great way to show unity in your community. Take things to your local law enforcement, fire department and social service department for them to give out in your town. get a quote |
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Do you have customers who you want to thank for being with you for "X" amount of years, "X" number of referrals, "X" amount of money spent at your place of business? BUILD CUSTOMER LOYALTY Reward hi-volume purchases and encourage repeat customers with a "thank you" present or rebates on future purchases! get a quote |
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They won't know it If you don't promote it! INCREASE STORE AND TRADESHOW TRAFFIC Try fun, creative concepts to draw attention and customers. Even better have a door prize... a hand-out.Something for them that they will not only hang onto, but others will see and say "Hey, where'd ya get that!?" get a quote |
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Is your business established or are you just starting up? CELEBRATE AN OPENING / ANNIVERSARY Pre-plan and have a budget allowed for your opening to show people you intend to stay in their community for a while. Put together an external "sign" package that lets passersby know something is happening. For an Anniversary, gifts are a great way to say "Thanks for your patronage." get a quote |
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You didn't get where you are all by yourself -- you had help -- right? A "THANK YOU" GOES A LONG WAY Show your appreciation. Thank your employees and customers for a great year. Give them a tangible thank you gift on their anniversary or your fiscal year-end anniversary. A picnic is wonderful and fun, but something small to take home with them is a real perk! And they will remain happily loyal just for such a small gesture. get a quote |
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Have your employees gone the extra mile? Has their pro-formance increased your profit margin? PROVIDE INCENTIVES Present them with an award or token of your appreciation. Your employees will strive even harder if they are rewarded for their efforts. Trust me...it really works! get a quote |
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© 2014 Color Graphic Press, Inc. CGP, CGP Studios, and CGP-NY are trade names of Color Graphic Press, Inc.
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