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Article on the Influence of Television Advertising.
Despite the growing strength of social networks, television advertising is still the most influential medium in people's purchase decisions. A report from the Television Bureau of Advertising and Knowledge Networks Inc. reveals that 37 percent of television viewers make purchase decisions after watching advertisements on television compared to 7 percent for social networks. Impact and persuasion are two factors for a successful TV commercial that arouses viewer interest immediately and remains memorable. Television advertisements demonstrate their influence in a variety of ways.
Article on Targeted Ads in WSJ.
Companies are taking a page out of digital advertising's book, using new sets of data to help pinpoint viewers with much greater specificity than the traditional demographic categories of age and gender.
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