Content Marketing: Today's Key To Getting Found On The Internet And Google
Current marketing techniques depend heavily on influencing clients and prospects by creating and sharing relevant information they are interested in rather than turning them off with direct advertising. Learn some of the whys and how to's of developing and presenting information to solve people's problems and answer their questions.
To Be Covered:
- Google Overview
- Definition and Purpose of Content Marketing
- Research - Target Market
- Types and Examples of Content Marketing
- Ideas and Resources to Generate
- Optimization Factors Promote Through Distribution Channels
- Test, Measure and Repeat Successes
Presenter:
Michael Yublosky
M
ichael Yublosky specializes in developing marketing strategies for new and existing small business Web sites, analyzing existing Web sites using search engine optimization, as well as free social media networking and marketing platforms such as WordPress blogging, LinkedIn, YouTube and others
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Niles Public Library Contact: Judy MCNulty Check In: 6:45 to 7:00 PM
6960 West Oakton Street 847 663 7834 Workshop: 7:00 to 8:30 PM Board Room Niles, IL 60714
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