July 2015
60 FUTURISTS WEIGH IN ON THE FUTURE OF BUSINESS

 

"The future of business over the next two decades will not be a linear extrapolation from the present day," says global futurist Rohit Talwar. In his book, The Future of Business, Talwar draws on critical insights from more than 60 contributing authors-- established and emerging futurists, foresight researchers and future thinkers from around the world...

NEW TV SERIES THE BRAIN TO EXPLORE HUMANITY'S BIG QUESTIONS

Houston's rock star neuroscientist and award-winning author, David Eagleman, reveals the ultimate story of us in a new PBS series called The Brain. Its goal? To discover why we feel and think the way we do. Addressing some big questions, this ambitious project blends science with innovative visual effects and compelling personal stories...

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THERE'S AN APP FOR THAT?
Trash pick-up for the residential market may never be the same if Oscar Salazar, founding CTO of Uber, has his way. He recently joined Rubicon Global as technical director, with a goal of making garbage pick-up more convenient, while boosting recycling and reducing the cost of garbage handling. The company doesn't own trucks or landfills, but uses technology to analyze trash content and flow, then connects small, local haulers for more efficient pickup...
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TEN DISRUPTIVE TECHNOLOGIES TRANSFORMING PHARMA

 

According to Bertalan Mesko, medical futurist and author of a new book, The Guide to the Future of Medicine, key trends are converging that will forever alter our approach to health and wellbeing, and "the way pharma does business."

1. Empowered patients are now partnering with healthcare providers and "hacking" the system to get into clinical trials. 

2. Gamification of education and marketing are impacting the communication of health information and products...

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WHAT WILL YOU DO WITH YOUR JOBLESS FUTURE?

Technology available today will bear fruit in the 2020s, but are you ready? It could mean many of us will only work 10 - 15 hours a week from anywhere we want. On the surface this sounds great. But without jobs, some of us will struggle with a loss of dignity, social engagement and a sense of fulfillment that we looked to our jobs to provide. Policy makers, especially, need to prepare for this...

FROM THE BLOGS

Ten Books for Prospective Futurists

By Andy Hines

If you had to suggest ten books that a prospective futurist should read - starting from a tabula rasa (limited or no previous exposure), what would be on your list? It's hard to do, and I cheated a little bit, by offering other suggestions and grouping them under loose categories or types.

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Saurage Research is a full-service marketing research firm. Which means we not only provide the answers - accurate, usable data - but we package it in a way that you can understand it. And act on it. We've been around since 1987, providing relevant revelations to grateful clients in many industries. We've helped advertising agencies redirect foundering campaigns. We've helped business-to-business clients define and reach new customers. We've helped energy companies tap into new markets and have given healthcare companies a shot in the arm.


To find out how we can help you with your marketing research needs email us at [email protected] or call us at 1-800-828-2943.
Curated by Pamela McConathy Schied, MS, Futures Studies in Commerce, College of Technology, University of Houston; Principal, Foresight Communications Group,  [email protected].
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IN THIS ISSUE
  BULLETS

 

Forget Flying Cars, Hoverbikes are Coming

The U.S. Dept. of Defense is working with UK/U.S. firms to develop hoverbikes for the military.Manufacturers say hoverbikes are cheaper than helicopters and will be able to help soldiers cross difficult terrain, follow a path and then return to base automatically. Once perfected, a version hoverbikes will hit the civilian market.

vocativ.com

 

 

Farming Goes Vertical

In the name of better-produce-for-less, an old steel factory in Newark, New Jersey has been converted to a large, vertical vegetable garden that will open later this year. It is expected to grow more than 2 million pounds of pesticide-free produce annually. Built by Aero Farms, the facility requires no soil and uses 95 percent less water than a farm of similar size spread across a flat, open field.
sciencealert.com 

 

 

The Future of Venture Capital

By tapping entrepreneurs that might not be in the usual networks, venture capitalists may find investment opportunities that will deliver outstanding returns in the long term.
wired.com 

 

 

Future Conversations with Computers May Use Old-School Texting

If you want a glimpse of how we'll interact with computers in the future, forget apps and think texting. Really? Well, texting is easy and familiar. And according to a recent study by Pew Research Center, text messaging is the most widely used smartphone feature, accessed by roughly 97 percent of users. 
wired.com 

UPCOMING EVENTS
WISDOM 2.0 CONFERENCES
Bringing together over 2,400 people from 20 countries, Wired magazine says the Wisdom 2.0 conference series is "Where the technology and contemplative communities... hash out the best ways to incorporate these tools into our lives -- and keep them from taking over."

Wisdom 2.0 Business
September 10-11, 2015
New York, NY
Join professionals, consultants, executives and entrepreneurs interested in fostering a more engaged and connected workplace. We will explore how awareness-based health and wellness practices are integral to thriving organizations.

Wisdom 2.0 The Intersect
October 15-18,  2015
Waimea, HI
Wisdom 2.0: The Intersect will be held at the beautiful Fairmont hotel in Hawaii -- an ideal location to enjoy natural surroundings while diving more deeply into conversations about our greater purposes in the world, and the intersects that exist in all of our efforts.

Wisdom 2.0 Main Event
February 20-22, 2016
San Francisco, CA
Wisdom 2.0 addresses the great challenge of our age: to not only live connected to one another through technology, but to do so in ways that are beneficial to our own well-being, effective in our work, and useful to the world.

American Marketing Association Inspired Marketing Conference
September 27-29,  2015
Austin, TX
Join us at the JW Marriott in Austin, Texas for the American Marketing Association's 2015 Annual Conference. Marketers will be inspired with rich content and expert insights from some of the nation's best marketing minds. 

American Marketing Association Essentials of B2B Marketing
September 29-30,  2015
San Diego, CA
AMA's Essentials in B2B Marketing provides insights into the B2B marketing realm, what it is, and its functions - both short term and long term strategies and tactics for improving your performance.  

Public Relations Society of America Annual International Conference
November 8-10, 2015 
Atlanta, GA
At the PRSA 2015 International Conference, enhance your personal and professional network, while engaging with some of the world's most influential companies and organizations that call Atlanta home.

International Association of Business Communicators World Conference
June 5-8, 2016
New Orleans, LA
The IABC World Conference heads to fabulous New Orleans next year, hosting its annual assembly with over a thousand top communication professionals from around the World. 
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