| Building a business today requires a powerful presence online. With this workshop, we will examine how to work your way towards building a marketing strategy that will help grow your business using tactics such as search engine optimization, pay-per-click marketing and social media strategy as well as what goes into website design and development. Attendees will leave with confidence knowing more about the process, how to make better online marketing decisions and tips on how to manage it all. Topics to be covered: 1. The elements of a powerful website and the process of building a website to today's standards. 2. Overview of Search Engine Optimization (SEO) and what goes into optimizing a website for better search engine rankings. Plus a brief introduction to competitive pay-per-click (PPC) advertising strategy. 3. Social media and your business. A high-level overview of popular channels and how they can apply to a modern business marketing strategy. |
