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The Communications Office utilizes a wide range of tools to communicate information to the public. Our Communications Tool Box includes the following major initiatives:
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MAJOR COMMUNICATIONS TOOLS
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RANGE
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TOMP Website (2014 annual count)
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4.6 Million Page Views
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TOMP Facebook
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25,165 Likes
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All Facebook Pages
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44,000 Likes
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Public Service Announcement Videos (PSA)
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145,897 views
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Twitter
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11,097 Followers
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Notify Me
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12,945 Subscribers
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Request Tracker
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857 Online Requests
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Constant Contact
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25,000 Subscribers
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2014 Communications Office Report
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Additional communications tools frequently used include:
- Newspaper display ads
- Flyers
- Info cards
- One Minute Updates
- Fact sheets
- Media packs
- News conferences
- Posters
- Ribbon cuttings
- Grand openings
- Social events
- And more!
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The Multimedia Coordinator implements all multimedia activities and functions of the Communications Office to include municipal, recruitment and public service announcement videos.
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OUTUBE
It's easier than ever! View the one year worth of Mount Pleasant Town Council meetings here
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PODCAST
The Communications Office podcasts Committees of Council and Town Council meetings here
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MEDIA CENTER
The Media Center contains all the videos produced by the Communications Office on public safety here
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 The Communications Office fosters and curates community relationships by organizing ribbon cuttings, grand openings, photo shoots, unveilings, and special events. Mutually beneficial two-way relationships are at the heart of strengthening external communications.
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Community Outreach Initiatives
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Ribbon Cuttings & Grand Openings
The Communications Office held 58 ribbon cuttings and grand openings! See the 2014 Communications Office Annual Report here
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Major Projects
The Communications Office provided PR planning and support to major initiatives:
- Same Day Pick Up
- Community Center
- Comprehensive Plan
- New Town Hall
- Capital Improvements
and many more!
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Special Events
The Communications Office was involved in the implementation of a wide-range of community outreach programs:
- Reading Patrol
- Blue Light Bowling
- Youth Summer Camps
- Buddy Card
- Trunk or Treat
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| Municipal Website: 4.6 Million Page Views |
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 The Communications Office fosters and curates community relationships by organizing ribbon cuttings, grand openings, photo shoots, unveilings, and special events. Mutually beneficial two-way relationships are at the heart of strengthening external communications.
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In 2014, the Town of Mount Pleasant Facebook page grew by 365% denoting higher public involvement to the benefit of both parties. Nearly half of the 25,165 Facebook Likes originated from Charleston and Mount Pleasant. The strongest audiences were between the ages of 25-54, providing insight on market penetration and demand. An average of 10,000 viewers engaged the Town of Mount Pleasant municipal Facebook site weekly.
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Newsroom: 327 Press Releases
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DEPARTMENTS
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2013
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2014
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Administrative Services
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9
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3
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Fire
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10
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13
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Planning
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30
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12
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Police
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29
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62
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Public Services
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13
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21
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Recreation
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23
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29
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Transportation
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38
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19
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Council
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24
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24
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COMMUNICATIONS
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35
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72
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Cultural Affairs & Tourism
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35
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37
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Capital improvements
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NA
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4
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Emergency
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NA
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31
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TOTAL
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246
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327
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 Internal Communications are an essential component to building a positive corporate culture and to enhancing employee morale and productivity. The Communications Office seizes every opportunity to demonstrate the importance and value of public service. The below initiatives, such as the popular One Minute Update, connect employees to management and to each other. The following initiatives are part of the Internal Communications function of the office.
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INTERNAL PROJECTS
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2014
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Employee Recognition Picnic
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281 employees
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Employee-driven PSAs
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190,876 views
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Public Service Matters Board
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98 compliments
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One Minute Update
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4,356 views
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Employee of the Month Gallery
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1,318 views
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Years of Service Gallery
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1,720 views
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Notify Me Employee Campaign
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157 employees
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Administrator's Employee Newsletter
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600 employees
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NEW- Trunk or Treat Program
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800 children
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NEW- Reading Patrol Program
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430 Children
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NEW - Blue Light Bowling Program
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200 children
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NEW - MPPD Summer Camps
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100 children
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DIGITAL EOC
Upon activation of the Mount Pleasant EOC, the Communications Office stands up a digital EOC where residents and visitors can find information online to better address their concerns and question before, during and after an emergency.
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NIMS
The National Incident Management System (NIMS) is a systematic, proactive approach to guide departments and agencies at all levels of government, nongovernmental organizations, and the private sector to work together seamlessly and manage incidents involving all threats and hazards-regardless of cause, size, location, or complexity-in order to reduce loss of life, property and harm to the environment. |
NOTIFY ME
Sign up for our Emergency Alerts by clicking on the Notify Me button on the homepage of our website and receives real-time information on emergency situations. |
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| For more information, contact the Communications Office at [email protected] or (843) 884-8517
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Produced by the
TOWN OF MOUNT PLEASANT
GOVERNMENT OUTREACH OFFICE
100 Ann Edwards Lane
Mount Pleasant, SC 29464
(843) 884-8517
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