"It's amaaaaaaazing," said MTV, regarding the colorful, new video for rapper/songwriter Bobby Brackins' "My Jam" featuring young starlet star Zendaya and R&B singer Jeremih. Buzzfeed, who premiered the video described the radio-ready single as "a great laid-back party anthem that sounds like how the best summer nights feel - airy, easy-going, and a little sexy," while Stereogum added "'My Jam' follows in the long lineage of songs like 'Happy' that can be enjoyed with the same enthusiasm by anyone from 9 to 90." Jezebel premiered the mp3 last week and Teen Vogue premiered an exclusive clip. Filmed under the red hot sun of Puerto Rico, the video shows the trio enjoying beautiful sights and each other's company, springing us forward to hot summer nights with strong party vibes. Holding a track record of penning #1 singles for everyone from Tinashe to Chris Brown and more, Bobby Brackins successfully delivered another banger with "My Jam." "A song like 'My Jam' is going to transcend generations. It's one of those universal records that has qualities people of all walks of life can enjoy," Bobby tells Buzzfeed. "I wanted the video to feel real and organic, not staged or scripted and I feel we accomplished that." Says Zendaya, "It's always awesome working with Bobby. I've known him since I was 12 and he's like a big brother to me. We have a great time in studio and we just make good music," adding, "We've always had great chemistry. But as I've gotten older, I've become more active in the process and I'm more involved in the writing and creating the melodies which is really great because Bobby's always very open to collaboration." Last week Bobby was featured in a Forbes interview where he spoke about his career as a hit songwriter, expressing that he's taking on the biz as a solo artist. This is setting up to be a big year for Bobby Brackins, as Noisey stated in a recent interview, he wrote two of the biggest songs of 2014 - winning his first BMI Award for songwriting credits on Chris Brown's "Loyal," and earning industry praises for writing Tinashe's "2 On," which Billboard named the #1 R&B Track of the Year. This comes in addition to Bobby Brackins' own hit single, "Hot Box," featuring G-Eazy and Mila J, which holds over 4M plays on SoundCloud and 1.5M on YouTube. With "My Jam" currently #1 on Billboard's Emerging Artists chart, the Grammy-nominated, Oakland-bred artist is ready to step into the spotlight as a writer, rapper, and solo act who's carving the new California sound. Watch "My Jam" ft. Zendaya and Jeremih (Directed by Damien Sandoval): https://www.youtube.com/watch?v=IP9A4cs_xQU Check out the Buzzfeed premiere: http://www.buzzfeed.com/kelleydunlap/premiere-bobby-brackins-vibes-with-zendaya-and-jeremih-in-my#.jn2mYvZR7b Listen to "My Jam" (ft. Zendaya & Jeremih): https://soundcloud.com/bobbybrackins/my-jam-feat-zendaya-jeremih-prod-by-dem-jointz Purchase "My Jam" on iTunes: http://Smarturl.it/thismyjam |