Marketing is what you do, branding is what you are. Combining the two, books more business. Learn how to be, do and have a living brand.

1. Learn how your authentic self IS your brand
2. The importance of living, breathing and sharing your brand
3. How to use 7 steps to guide your brand image and ensure others get it too!
4. Why your brand is in your control and why your brand is critical to your livelihood
5. Your brand tells the world what they will get and how you deliver your products

About Pegine

Pegine Echevarria, MSW, CSP is CEO of Team Pegine, Inc. (TPI) which is named #3 of the 2013 50 Fastest Growing Privately Held companies in North Florida.  TPI works with government and corporate clients to engage, train and market to women and diverse communities worldwide.  Her company’s expertise is providing scalable, strategic systems, coaching, events and programs to increase leadership and sales among women, Latinas & multicultural groups.  TPI produces large live simulation events for cultural negotiation using role players.  They received the rarely given CPARS (contract performance assessment reporting system) rating of exceptional by the DoD.  This rating is given for contracts over one million dollars.

Pegine coaches female politicians, multimillionaires, corporate executives who want to be on corporate boards and female entrepreneurs.  Pegine’s coaching model uses professional role players to create scenarios so women can practice their new skills.

As a teen, she was a member of a Bronx  girl’s gang and at the age of 17 she decided to change her life. She went to Spain on her own, where she opened and sold two businesses at a profit before the age of 23.

Pegine is quoted by The Wall Street Journal, HR Magazine, Washington Post, NY Times, and BusinessWeek.com as well as NPR Fresh Air, CNN and Univision affiliates.  She was featured in Speaker Magazine, Latina Magazine, Convention Magazine, and Advantage Business Magazine.  She keynoted with two US Presidents and authors John Maxwell and Suze Orman among others.

One of 8 women, and the only Latina, among 58 inductees into the Motivational Speakers Hall of Fame including Zig Ziglar, Tony Robbins and Dr Wayne Dyer.  New York Newsday calls business woman Pegine "a walking one-woman antidote to workplace cynicism." Pegine was the Latina leadership spokesperson

Pegine is the author of 'Sometimes You Need to Kick Your Own Butt', 'Bragging Rights: Transform Your Team in 21 Days' and 'I've Got the Power To Lead & Think Big'

See You There!