Sometimes when I talk to new prospects and clients who have had their businesses a while, they'll start off the conversation about holiday marketing with "well, we usually ---"  And the scary part is they usually can't provide data as to how "the usual" strategy worked.

Remember the old definition of insanity -- doing the same thing over and over and expecting different results? Shouldn't you be seeing better results with each annual campaign?

The Holidays, big or small, are NOT just either a day off or a chance to have the same old sale. Holidays should  be a great opportunity to cultivate your customer database for greater marketing success throughout the year.