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Contact

Karin Bartels-Maria Meister
Chemical Marketing & Economics Group - ACS NY Section
contact@cmeacs.org
908-704-6767

When

Thursday March 5, 2015 from 11:30 AM to 2:00 PM EST

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Where

The Penn Club of NY
30 W 44th Street
New York, NY 10017

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CM&E

Chemical Marketing & Economics is a topical group of the American Chemical Society NY Section. Founded in 1876, ACS is the largest scientific society in the world with 169,000 members. Since 1954 CM&E organizes monthly luncheons in midtown NYC where industry leaders present cutting-edge outlooks on energy, materials & life science.

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Aroma Business:

The Winning Scent Of Clean & Fresh

Luncheon/Webcast of March 5 at the Penn Club in New York

Abstract

What is the smell of ‘clean and fresh’ and why does this matter to consumers?

The fragrance industry is estimated to be worth > $15 billion, with millions of dollars spent each year developing new molecules, technologies, and research approaches to unveil the secret of what delights consumers and why.

There are two fundamental challenges that need to be addressed to unlocking this secret. The first is the ‘language gap’ between how professionals talk about fragrances (Perfumers) and the consumers that experience these scents. The second challenge is in understanding the ‘magic moments’ where consumers experience fragrance in using a product such as a shampoo, fabric softener, or candle.

Uncovering the insights to optimize the scent character and intensity at these ‘magic moments’ is the key to making the holistic product experience more delightful for the consumer, and generating value creation for the company able to successfully leverage this in the market.

Join us to learn the critical issues related to these industry game changers.

aptured?

Join us to learn the critical issues related to these industry game changers.

Meeting Schedule

11:30 am to noon - Networking
noon to 1:00 pm - Luncheon
1:00 pm - 2:00 pm - Presentation

Save if you register early by 2/27/15
Non-Member Luncheon Fee    $120 Luncheon Fee
                                                    Save $10 if you register early
Member Luncheon Fee $90 (if you paid the 2015 CM&E membership on 1/7/15)
$120 (includes 2015 CM&E membership)
                                                    Save $10 if you register early

Webcast fees:         $30 For Live Webcast or Webcast recording for post-event viewing.     No Live Webcast registrations after 12 noon three days prior to the event.
ACS Webcast Fee:   $10 Webcast fee for national ACS members and Festival Volunteers.
Free if you register early. (Must provide membership No. or festival date).

Venue: (see sidebar).

Cancellations may be subject to fees. Prices subject to change without notice. Webcast registrations within 3 days prior to the event will not have access to the Live webcast but only to the webcast recording available 3 days after the event.

Speakers

Charles Steward, PhD – is Vice President of Research & Development for Takasago International Corporation (USA) leading the R&D, FR Applications and Innovations team. He has been with Takasago since 2007. His focus is to enhance fragrances and flavors in consumer applications. He has held similar positions at International Flavors and Fragrances and Givaudan Fragrances. He began his industry career in 1996 working at Reckitt Benckiser on product development for global brands. Steward has worked on scientific research, consumer product development, fragrance and flavor applications and technology. He was an academic Research Associate of the University of Tennessee Center for Environmental Biotechnology. He holds a BS from Furman University and a PhD in biological sciences specialized in microbiology and biochemistry from the University of South Carolina.

Charles Tremblay –International Flavors & Fragrances Creative Center Director, NOAM Consumer Fragrances, Global Home Care Center of Excellence Director.

Tremblay joined IFF in March 2014 with over 28 years of experience at Procter & Gamble in roles of increasing leadership and managerial responsibility in both global Fragrance and Flavor Development. After successful completion of the P&G Perfumery Training Program, he led perfumery teams across Fabric Care and Beauty Care. He also led global flavor development teams for Oral Care, Personal Health Care, Pet Care, and Snacks categories. Tremblay holds a BA Liberal Arts, and Masters in Business Administration, both from Xavier University in Cincinnati, Ohio.

Neil Burns –Moderator: Neil Burns is managing partner of Neil A Burns LLC, an investment and advisory firm focused on the chemical industry. He is also CEO of P2 Science, Inc. a renewable chemicals company. He holds a BS in Chemistry from the University of York and an MBA from the Wharton School.

Adam Closson –Moderator: is a senior researcher at IFF focused on the chemical processes of the fragrance industry, including the invention of new fragrance ingredients. Before joining IFF in 2006, he held research fellowships with the US Navy and at Stockholm University after receiving his doctorate at the University of California in San Diego.