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Here's the latest data and best practices to maximize your views.
Facebook: Post around 1 p.m. to gain the largest number of shares and at 3 p.m. for the most clicks. In general, Facebook users log on during the workday, with a slight lull of 3.5 less engagement than average from Monday to Wednesday. Engagement peaks on Thursdays and Fridays, with users being 10 percent happier on Fridays. Remember: "The less people want to be at work, the more they are on Facebook."
Twitter: Clicks peak at noon and 6 p.m. and retweets happen around 5 p.m. In the B-to-B audience, weekdays have 14 percent more engagement than weekends. Conversely, the B-to-C audience prefers weekends when their engagement with brands is 17 percent higher during the weekend.
LinkedIn:
This B-to-B audience wants to see posts from 7 to 8 a.m. and from 5 to 6 p.m., but the worst days to post in the U.S. are on Mondays and Fridays. Most shares happen from 10 to 11 a.m. on Tuesdays. This is the best social media lead generation source, say 93 percent of B-to-B marketers.
Questions?
Contact Judith Lee
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