West Nipissing Business Community Branding

The West Nipissing Chamber of Commerce is working on a marketing campaign that will brand the West Nipissing business community. We are seeking qualified proponents to bid on our Request for Quote.

The components of the campaign include creating a comprehensive regional recognition stamp (branding the West Nipissing business community) providing not only "pride of place", but local and exterior marketing for enterprises that need assistance in marketing goods/services by utilizing technology and other means.

The RFQ focuses on 3 parts:

1) Creation of the West Nipissing Regional Stamp

2) Development of the Regional Wide Marketing Strategy to implement the brand

3) Development of a Web-based Small and Medium-sized Enterprises (SME) Commercial

Please find the West Nipissing Business Community Branding Project RFQ at the link below.

RFQ - West Nipissing Business Community Branding Project 

Seeking Business Community Input

The West Nipissing Chamber of Commerce has been approached by several business owners in regards to the current schedule and process of snow removal in the downtown core of Sturgeon Falls. On December 19th, 2014 the Chamber sent a letter to the Municipality outlining the following concerns: snow bank removal, sidewalk maintenance and the impact these conditions were having on customers and their ability to access local shops. 

Council discussed the letter and reviewed the Municipality's current road maintenance process and procedures at their Committee of the Whole meeting on January 13^th, 2015. The Municipality responded to the Chamber's letter by saying that the matter of enhanced services with respect to snow removal in the downtown business sector will be further discussed during the budget deliberation meeting scheduled for February 7th, 2015 and that the Chamber will be informed of the outcome thereafter.

In preparation of the February 7^th Council meeting, the West Nipissing Chamber of Commerce is seeking input from the business community on the matter. You are encouraged to provide your comments, questions or concerns regarding snow removal in the downtown core of Sturgeon Falls by emailing [email protected]  

Leakage Analysis and  Market Feasibility Study

The West Nipissing Chamber of Commerce has partnered with Laurentian University to complete a Leakage Analysis and Market Feasibility Study. The objectives of this research are to examine how local business owners and institutions, as well as local consumers, make purchase decisions. Students enrolled in the Honours Bachelor of Commerce program will be conducting interviews with local business owners for the purpose of this study and as part of their coursework at Laurentian University.

Key objectives of this study include:

1.    Determine areas of retail and business services leakage within the community;

2.    Determine if existing businesses located within West Nipissing are capturing the full retail sales potential of those who shop and live there;

3.    Identify specific industry sub-sectors that are most likely to succeed within the West Nipissing local market;

4.    Identify feasible niche markets for West Nipissing;

The West Nipissing Chamber of Commerce encourages you to participate in the Leakage Analysis and Market Feasibility Study, if contacted. As an incentive for completing interviews with the students and providing your input, the Chamber will be giving away 5 gift cards, valued at $100 each. Chosen by random draw, the gift cards are for the following businesses:

Canadian Tire

Stereo Plus

Tribune

Le Loup 97.1 FM - La voix du nord

Foodland

The importance and benefits of this study will be to identify potentially profitable retail sector activities. It may also reveal some of the current barriers that existing businesses have been facing when looking at possibilities of diversification and expansion. Once the study is complete, the findings will be shared with the community at large, local business owners, as well as local high schools promoting and informing them of entrepreneurial possibility in West Nipissing.