July  7, 2015

Technology on the Go
Wearable technology is on the rise in both personal and business use. Consumer spending on wearable devices is growing faster than in any segment in the global consumer electronics market, as devices more than tripled in 2014 from a year earlier, reaching a total of 21 million units shipped, according to International Data Corporation.  The five main fitness wearable form factors are smart wristbands, sports watches, other fitness monitors, heart rate monitor chest straps and smart garments. For the present, however, smart wristbands and other fitness monitors are the most popular form factors. 
Bullets
  • As of April 2015, more Google searches take place on mobile devices than on computers in 10 countries including the U.S. and Japan.
    searchengineland.com 
  • Approximately 91 percent of companies with revenues over 500 million are using digital video, making it the top form of digital advertising among organizations of this size.
    forbes.com 

  • Four times as many online consumers would rather watch a video about a product than to read about it.
    prnewswire.com 

  • The marketing technology landscape has basically doubled in vendor size, having grown to as many as 2,000 potential vendors across 40 technology categories in the past year. 
    chiefmartec.com 
  • 31 percent of senior marketers claimed that marketing automation was their biggest challenge to date.
    goexperian.com 

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Saurage Research is a full-service marketing research firm. Which means we not only provide the answers - accurate, usable data - but we package it in a way that you can understand it. And act on it. We've been around since 1987, providing relevant revelations to grateful clients in many industries. We've helped advertising agencies redirect foundering campaigns. We've helped business-to-business clients define and reach new customers. We've helped energy companies tap into new markets and have given healthcare companies a shot in the arm. Visit our website at  www.saurageresearch.com.

UPCOMING EVENTS

 

AMA Houston MarketingEDGE 2015
Friday, October 2, 2015
Norris Conference Center
CityCentre Houston 

 

It's never too early to start planning for AMA Houston's MarketingEDGE 2015. AMA Houston is assembling national and local panelists and speakers to lay out all the tools, trends, insights and understanding you'll need to lock in your present and future advantage

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FACTISTICS BLOG

There's a Storm a Brewing

 

As we all know, Houston floods easily. Flooding is the most common type of natural disaster accounting for 40% of all natural disasters worldwide, and while in the last five years all 50 states have experienced floods, Texas has had the most flood/flash flood deaths in the past 36 years.

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SAURAGE BLOG 

Bang! Fun July 4th Facts

 

It was an exciting July 4th weekend with food, fun and fireworks. Matt Stonie won the 2015 Nathan's Hot Dog Eating Contest at Coney Island by scarfing down 62 hot dogs in 10 minutes. That is a total of 17,360 calories and 1.116 grams of fat - not including the bun! 
ON THE HORIZON
A look at the insights of today's Futurists. Curated by Pamela McConathy Schied, MS, Futures Studies in Commerce, College of Technology, University of Houston; Principal, Foresight Communications Group. 

Robot Roundup: Rise of the Machines
20 Largest U.S. Cities at Risk for Sea Level Rise
Mars One Mission Moves Closer to Launch
Futurist Ray Kurzweil's Take on the Next 25 Years
Imagine the Futures of Your Business or Industry



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