NESHCo webinar tomorrow with Felice Fryer

LAST CHANCE TO REGISTER
How will you build a relationship with the Boston Globe or Providence Journal?

Join us for the NESHCo monthly webinar series to garner takeaways to improve your media relations efforts and land that front page story for your organization.

Successful Reporter Relationships

Thursday, March 26

9-10 am

Felice Freyer, Boston Globe with Amy Blustein, director of marketing, Care New England

Boston Globe health care reporter Felice Freyer has worked the beat for 25 years. She'll tell us what reporters are looking for, and share her biggest pet peeves. Amy Blustein is a health care communications veteran who has changed her media relations strategy to leverage websites, social media and blogs. Learn how these women have worked together to tell amazing stories of innovation, medical miracles and health policy.

Other Upcoming Events

Marketing After Hours:

The Impact of Retail on Healthcare Delivery

Wednesday, April 8

5:30-8:30 pm

The Inn at Longwood
342 Longwood Avenue, Boston

$10 includes drink ticket
and hors d'oeuvres.
Space is limited.

Join us for NESHCo's first Marketing After Hours session. We'll gather for an evening of networking, refreshments and a short "TED Talk" with Karen Corrigan of Corrigan Partners.

Corrigan will discuss how the consumer experience is evolving and retailers are becoming more and more savvy about anticipating and meeting customer demands. As they innovate around on-line experiences, delivery, affinity programs and in countless other ways they are creating customers who expect high levels of service and personalization. We're living in not only a world where you can find any product, and probably get in delivered tomorrow, but where brands learn from your behavior and anticipate your needs. These customers are also our patients. This talk will focus on how the current consumer experience is impacting patient's expectations of healthcare - and what we need to do as a result.

Hold your spot for just $10. Hors d'oeuvres and a drink ticket included. Space is limited to register today.

Thank you to our sponsor

The Nuts & Bolts of Social Media

Special Pre-conference Social Media Session

You asked for it - and NESHCo delivers! In this special pre-conference workshop, Hootsuite Customer Success Executive Erica Ayotte will delve into the nitty gritty aspects of social media that we all want and need to know. From building an audience to nurturing relationships and measuring impact, Erica will walk us through specific tactics for success on F acebook, Twitt er and LinkedIn along with Instagram, YouTube, Pinterest and Google+. Bring your laptop, roll up your sleeves and be ready to master the brave new world of social media - tailored to our unique needs as healthcare communicators.

Hootsuite is the world's most widely used platform for managing social media marketing, so you'll be learning from the best!

*This session may be an add on to the full conference and one-day conference packages or a stand-alone p resentation.

Register here to save your spot. Space is limited.

2015 Webinar Series

Successful Reporter Relationships

Thursday, March 26
9-10 am

Felice Freyer, Boston Globe & Amy Blustein, director of marketing, Women & Infants Hospital

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How to Speak with One Voice...When You Don't Speak the Same Language

Thursday, April 30
9-10 am

Kim O'Leary, The University of Vermont Medical Center and Michael O'Farrell, Lawrence + Memorial Hospital

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Five Days at Memorial: Life and Death in a Storm-Ravaged Hospital

Thursday, May 28, 2015

9-10 am

Sheri Fink, MD, author and New York Times reporter

More information

For information, please contact us at [email protected] or call 978-948-8600.

Visit our website www.neshco.org