Overview:

Do you believe the market has all the power over the price of your products and services? You have more control than you think! Learn the powerful and positive impact small price changes can have on your business profits, while avoiding loss of customers or sales volume. Jerry Folz, executive coach and mentor, demonstrates how to identify under priced areas in your offerings and how to fix them.

Details:

In this interactive presentation, Jerry will engage attendees in a discussion about the power of strategic pricing in their organizations and how to achieve higher profits through pricing excellence. Attendees will learn:

• Three ways to grow profits in your company.
• What are the best in the short term, medium term and long term strategies to grow profits.
• What is the fastest and easiest way to grow profits starting tomorrow.
• The relationship between prices charged, gross margin and profits.
• How much profits will go up if you raise prices.
• How much sales volume you can lose and still break even with a price increase.
• The unexpected benefit of losing customers because of a new price.
• How to confidently raise prices where appropriate in your company by understanding price sensitivity, price segmentation and value based pricing.

Attendees will leave clearly understanding the power of price in their business and how to improve pricing without loss of volume. They will walk away with practical, ready-to-implement steps to better manage pricing and eliminating price-related profit leaks.