Twitter is a fast-paced social media network that has a pretty steep learning curve. But once one gets the hang of it, it can be an effective marketing and public relations tool. This session will cover Twitter time management strategies, joining & building a community, leveraging connections, goal setting and measuring results.

Description:

1. Why Twitter is an effective marketing tool.

2. Twitter (and social media) time management strategies using dashboard tools. 

3. Joining and building a community on Twitter.

4. Ways to build credibility and your brand using Twitter. 

5. Goals for using Twitter and measuring ROI. 

Heidi Thorne is a marketing coach, speaker and author with over 25 years experience in marketing, sales and advertising. She has been using Twitter since 2008 to generate cash-in-the-bank business for her company. Heidi has also used email marketing since 2005 and has been an active business blogger since 2010.

SCORE services are provided on a non-discriminatory basis without regard to race, gender, national origin or disability.