This session explores the Fundraising Effectiveness Project report commissioned by AFP and the Urban Institute. We will focus on what can be done about retaining donors based on the principles of Dr. Adrian Sargeant, the world renowned authority on building donor retention and donor loyalty. Dr. Sargeant's principles are based upon years of research conducted in the sector and can be used by any organization whether you are a one person shop or a large department. We will show examples of his principles in action via various technology tools. The results can be astounding when put into daily use. As Adrian states "even a small change in retention of 10% can double the lifetime value of your current donors!"

Participants will:

• Be familiar with donor retention tools and donor loyalty techniques
• Be familiar with current research on these tools and techniques in the nonprofit sector
• Learn how exciting and fruitful the use of these principals, based on the extensive research of Dr. Adrian Sargeant can be to fundraising results.

Jay B. Love currently serves as the CEO and Co-Founder of Bloomerang. Bloomerang serves the non-profit sector only with cutting edge technology tools for fundraising and communications. Prior to Bloomerang, he was the CEO and Co-Founder of eTapestry for 10 years.  eTapestry was the leading SaaS technology company serving the charity sector. Jay orchestrated the sale of eTapestry to Blackbaud in 2007 after growing the company to more than 10,000 non-profit clients and charting seven years of record growth. Before starting eTapestry, Jay served 14 years as President and CEO of Master Software Corporation.  MSC provided a widely used family of database products for the non-profit sector called Fund-Master. Jay has also been a business consultant for numerous high tech firms throughout the U.S. He is a graduate of Butler University with a B.S. in Business Administration. He currently serves on the boards of numerous

non-profits and one private tech company. He and his wife Christie served as Co-Chairs for the Indianapolis YMCA 2011 Capital Campaign and are the proud parents of three children as well as five grandchildren. He was a founding Chairman of NPower Indiana, Founding Member of TechPoint Foundation and Founding Member of the AFP Business Member Council. He is a past member of the AFP Business Member Council. He is a past member of the AFP National Board, but currently serves as Chairman of the AFP Ethics Committee. He is a current Board Member for The Lilly School of Philanthropy at IU, Gleaners Food Bank,  and TechPoint Foundation for Youth. Over the years he has given more than 2,000 speeches around the world for the charity sector and is often the voice of new technology for fundraisers.