Changing A Culture
Changing a region's culture doesn't happen overnight, especially when you're talking about the drinking culture in Wisconsin.
But alcohol's role in the special occasions and daily habits of our lives has made drinking its own tradition, and drinking to get drunk a celebrated ritual. People in our state have lost perspective of what is considered normal, and view the consequences as acceptable.
Stay tuned, because next month, IMPACT will launch "Wisconsin on Tap" a strategy to support stop drinking [SO MUCH] wisconsin, our ongoing campaign to increase awareness about risky drinking and change the region's culture.