Cyberpunk author William Gibson famously claimed, "The future is already here-it's just not very evenly distributed." We present a process and practitioners who have found that "redistributing" existing information provides a way to look at the future today. Please join us at SRI International on 2 June 2015 to explore a system that provides early warning of pretrend topics and friction areas in the external environment, enabling the identification of threats and opportunities at a very early stage. The approach enables users to navigate the future, to cut through clutter, to identify areas of change, and to take time-sensitive actions. Hundreds of Fortune 2000 companies have used the process, but even startups and individuals can benefit from an understanding how to map marketplace dynamics. We have invited a range of practitioners to join a panel. They will share their experiences with the approach, the benefits to expect, and the challenges to overcome. We will discuss how companies can identify new developments reliably, prioritize new developments, and initiate meaningful follow-up steps
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