Argo Marketing Group | 10-24-2014 | Vol.15

Next Up: Ad-Tech!

Meet Up With Us At The Show!

Argo will be attending Ad-Tech NYC in style this November! We'll be co-exhibiting with our partners at Stalco Inc and Media Funding from Wednesday, November 5th - Thursday, November 6th. Be sure to stop by booth #531 and say hello!

If you plan on attending Ad-Tech, use the promo code JoinMeAtAdtech to receive a 25% discount on a pass of your choosing.

We'll also be sponsoring a party on Wednesday, November 5th from 6:00pm-9:00pm EST at the Up & Down Lounge! Please click here to RSVP. The Up & Down Lounge is located at 244 West 14th Street, New York, NY 10011.

October's Editorial Theme:

The Tactical Operations Center

The TOC, for Tactical Operations Center, is a command and control center secured within Argo's headquarters in Lewiston, ME. Staffed 24/7 with talented professionals skilled at managing constant streams of data, the TOC enables Argo to manage four boutique-style contact centers from one room.

Watch the video for a tour!

Key Performance Indicators include average speed of answer, average talk times, abandonment rate, etc. The TOC - dubbed the "brains" of Argo Marketing Group - monitors all KPI's, from every contact center, at all times.

Industry Insights Expert's Corner

A 2% increase in customer service retention has the same effect as decreasing costs by 10%, according to an article on news-sap.com.

Avoxi.com reminds us of the value of a strong workplace culture. Satisfied employees are hardworking employees. More here.

86% of customers will pay more for a better customer experience. Read the full article here.

Entrepreneur.com tells us that 82% of customers have stopped doing business with a brand due to poor customer service.

In this month's Q&A, we interviewed Brandon Badeen, manager of the Tactical Operations Center (TOC) at Argo. Brandon discusses the functionality of the TOC and his role within it.

Q. What is the TOC?

A. The TOC is an acronym for the Tactical Operations Center. It's the command center, so to speak, of Argo Marketing Group - serving as a hub to oversee a large workforce in multiple locations all from a single room.

Read the full interview here!

What's New at Argo?

White Paper: Marketers & The Customer Experience

Argo released a White Paper detailing ways to create an exceptional customer experience. Marketers must use multiple contact channels, create a robust social media presence, and engage in consumer-centric customer care practices in order to create the ultimate customer experience. Read more about this in our White Paper here.

Argo's CEO Featured On Socialnomics!

Argo's CEO, Jason Levesque, wrote an article for Socialnomics on how to develop brand loyalty through social media. Be sure to check it out here.

Where's the Argonaut?

Home at Argo!

Patricia DeFosse, a Business Development Specialist at Argo, concluded an epic journey across Europe. She documented her experiences along the way, having stopped in Greece, had more adventures in Greece, trekked across Italy, saw cultural differences in Spain, learned marketing strategies in Amsterdam, visited the Netherlands and Back to Italy, and alas.. returned home to Argo. Be sure to read all about her epic journey!

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