(Sacramento, CA. - February 23, 2015)  CAWA leadership met earlier this month and established the following goal:   

• Educate members regarding telematics by simply defining it, i.e., what it actually is, in an understandable way, including some of its implications, e.g., privacy issues, ownership of information, etc.

See this link that explains, in simple terms, what telematics is and how it will impact the independent auto care industry. It was developed by CAWA and the Auto Care Association (and sponsored by Vantage Marketing Global, Inc.) and was featured at the CAWA leadership meeting this month. This whiteboard is meant to educate the industry, legislators, regulators and their staffs, other government officials, as well as, citizens as telematics becomes the premier issue of the industry and motoring public. The whiteboard is being distributed widely throughout the auto care industry for such educational purposes.

CAWA is a regional automotive aftermarket trade association, which represents auto parts jobbers, warehouse distributors, retailers, manufacturers, manufacturer representatives and program groups. The Association provides education, legislative, regulatory and business support to the industry and its membership. It is one of the largest trade associations of its kind in the United States and recognized as a leader in the automotive aftermarket industry. For more information visit www.cawa.org.