Your Customers Are Looking For You Online...
Can They Find YOU?

Michael Bennitt
Editor
September 2014
Volume 4, Issue 9

IM Social Now Newsletter
What Does Your Website Content REALLY Say?


 

While most business owners would rather walk on fire than spend time writing (and rewriting) their website copy, this is not a task you can afford to skip. Tweaking your text in a continual quest for higher conversions is a task worthy of your attention.  

 

Here are just a few key areas to pay particular attention to as you evaluate your website text:

 

Your Headline: Does It Grab Your Visitors' Attention and Practically Force Them to Keep Reading?   

Copywriters know that the headline serves only one purpose - compelling a reader to read the next sentence. Your headline should communicate a clear benefit, make an irresistible offer, and promise to solve an unbearable problem.

   

Your Main Text: Does It Inform, Even Your Visitors Who Skim, Scan, and Scroll? 

Not every visitor will read every word on your website. In fact, very few will. Make sure your content is structured and formatted to give all the information needed for a buying decision - even if visitors just read the sub-headlines and other bits and pieces as they scroll through the page.

   

Your Language: Does It Read Like People Speak?  

Nobody wants to work hard to read the text on your website. Use short sentences, simple language, and a conversational style to increase your visitors' engagement and enjoyment of your website. That's the best way to help them know, like, and trust you enough to want to do business with you.

 

Your Value Proposition: Does Your Text Set You Apart from Your Competitors?

 

This one's tricky because your website content needs to be focused on your prospective customers and the main problem you solve for them. However, you also need to communicate how your company is uniquely suited to solve this problem like no other company can.

 

Your Persuasion: Do You Overcome Your Visitors' Objections and Skepticism? 

No matter what your business is, you are actually in the business of solving an important problem for your customers. People don't buy without having a real or imagined problem they are trying to solve. They may not be consciously aware of the problem, but it is at the very heart of their buying decision. The harder they have struggled to solve this problem in the past, the more likely they are to have accumulated some skepticism that they'll ever solve the problem. Your website text needs to persuade them that THIS time, they will truly find relief.

 

Your Call to Action: Is It There? Does It Work?  

 

Every page on your website should tell visitors what they should do next. Give them one simple, clear action to take - an action that leads them closer to becoming your customer.
I'm Social Now
IM Social Now
Stay Connected

Like us on Facebook   Follow us on Twitter     
About Us

We work with business owners (like you) to grow and increase their profits by doing their online marketing for them.

Our specialty is making sure future customers can find you online and choose you over your competitors, even if they don't know your name - with Social Media, Search Engines and Mobile Phone devices

. About Us

As Seen On YouTube
Michael Bennitt's Guide to Marketing Your Business Online in Chicago
Available Exclusively at Amazon.com
Video Newsletter
Michael Bennitt video Newsletter
Quick Links
Do You Even Tweet?     

Businesses that use Twitter soon learn that the name of the game is better engagement. Twitter users are in a never-ending quest for more retweets and favorites. Here are some quick tips for better tweeting.

  • Keep your tweets to 110 characters (even though you get 140).

  • Tweet during the daytime. For most users, this is prime time.

  • Tweet all weekend, too. Twitterers don't take days off.

  • Share images. Tweets with images are always more popular.

  • Ask for retweets. When you ask, they do it!

  • Use hashtags. Learn how, if you don't already know.

  • Include links to other content. Content that's linked gets shared.

Need help with this?  Just ask.

Who Helps You Steer the Ship?   


Big companies have boards and directors to help make strategies and decisions. Small companies often only have the input of the owner. But what if you don't know what you don't know... or can't see what you're not seeing?

  

Even your small company can build a board of advisors, and benefit from the combined wisdom of impartial people who want you to succeed, but who have no stake in how you achieve success. Not only can you get some great profit-producing ideas from others, you may even find you think more creatively and work more productively just because of the built-in accountability that comes from having a board you report to regularly.

  

Who would make for productive board members? Seek an assortment of people to ensure you hear what you need to hear - not just what you want to hear. Look for the following:

  • People outside your industry

  • People you respect

  • People who are more aggressive in business than you are - and people who are more cautious than you are.

  • People who've succeeded in areas where you are weak.

  • People whose company you enjoy.

  • People who are not afraid to tell you what you might not want to hear.

  • People who care about you, but who are not dependent on you.


Consider asking these people to commit to six months or a year, spending perhaps an hour a month providing you with guidance and feedback. Then prepare for how you'll thank them for helping you have the best year you've ever had... Yet!
 

 


Copyright � 2014. All Rights Reserved.