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"Emotional Intelligence Key in Marketing Leaders"
by Chris Harrison There are still many people, especially at board level, who regard marketing as a career for those of us who are not 'serious'. Traditional career choices have favored people high in intelligence quotient , but low in emotional quotient which is the measure of a person's emotional intelligence; an ability distinct from academic intelligence. Peter Salovey of Yale defines it thus: "Emotional intelligence is being able to monitor and regulate one's own and others' feelings to guide thought and action"
In a traditional career choice, EQ is rarely demanded. Many traditional careerists talk proudly about how this makes them objective, and makes their hard decisions easier.
But not if you are trying to grow a branded business. Not if you are trying to sell a person something. And certainly not, if your success demands that you empathize with customer needs.
There are five key emotional competences that our new generation of EQ careerists must master:
- Self-awareness: Knowing what we are feeling in the moment, and using those preferences to guide our decision making; having a realistic assessment of our own abilities and a well-grounded sense of self-confidence.
- Self-regulation: Handling our emotions so that they facilitate rather than interfere with the task at hand; delaying gratification to pursue goals; recovering well from emotional distress.
- Motivation: Using our deepest preferences to guide us toward our goals; to help us take initiative and to persevere in the face of setbacks.
- Empathy: Sensing what other people are feeling, being able to take their perspective. Cultivating rapport with a broad diversity of people.
- Social Skills: Handling emotions in relationships well; accurately reading social situations; interacting smoothly; using these skills to persuade and lead, negotiate and settle disputes.
Let me pick on just two of those that are crucial to successful marketing.
The first is empathy - and on a large scale if you are a mass-marketer. This is the ability to read market research, and particularly qualitative research, to get under the skin of your target consumer. To picture him or her as a real person, with emotional as well as practical wants and needs. Some of the best marketers I have known have a picture board in their office, with images from their core consumer's life, work, family and shopping basket. They meet their target consumers frequently to stay relevant.
The second is self-regulation, or not taking business too personally. This is vital in being able to respond in a balanced way to competitive threats. It is also an essential skill in making objective decisions about your marketing messages because sometimes what you want your brand to say is not what consumers need to hear!
A recent study conducted by Hay/McBer in Boston on competency levels in forty companies proved that 53 percent of the star performers showed greater strengths in EQ as opposed to 27 percent in IQ.
So, marketers take heart. If you have innate EQ and you work to build on it, you could be part of the next generation of business leaders.
(taken from: http://www.the-star.co.ke/news/article-145265/emotional-intelligence-key-marketing-leaders)
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Be the BEST leader you can be,
when you join this seminar!
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January 23, 2014 | 9:00 AM to 5:00 PM | Discovery Suites, Ortigas Center
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Be EQ-literate, and learn how to influence others
for Optimum Productivity at work -- and at home!
Save P2,000 when you submit your reservation form
on or before December 13, 2013. EXTENDED UNTIL DECEMBER 20, 2013 ONLY!
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Greetings!
We all know the complexity of organizations and the importance of hiring leaders who have not only strong managerial skills, but also who have a high Emotional Quotient (EQ).
Why is it that there are some extremely intelligent managers who are very good with what they do, but fail miserably when they try to lead? There are also studies that show that leaders who lack EQ are least effective in leadership and have trouble in the areas of employee morale, productivity, and motivation.
Daniel Goleman, author of "Working with Emotional Intelligence," says that "Business leaders and outstanding performers are not defined by their IQs or even their job skills, but by their 'emotional intelligence'."
At Leadership EQ for Managers and Top Officers Seminar on January 23, 2014 at Discovery Suites, Ortigas Center, Dr. Rodolfo de los Reyes (Dr. Dups), highly acclaimed professional and corporate trainer, columnist for the Manila Bulletin, and author of "Coaching with EQ," will guide you on how to experience the FOUR KEYSTONES OF EQ and how these can help you influence your employees for optimum productivity.
The workplace involves people who are ruled by both the intellect and the emotions. Being an environment where change and emotional interface prevail,it is important that human emotions are well-managed. The manager is more effective if equipped with insights and strategies applying the four cornerstones of EQ: emotional literacy, congruence, depth, and alchemy. Dr Dups explains these four areas, using his own SRRS formula, and helps each manager assess his or her EQ leadership skills with self-inventory exercises.
Workshop Delivery Method:
Exercises and Drills, with an EQ Questionnaire
Leadership Caselettes Discussions, Leadership Exercises
EQ Activities for Leaders
Typical Role-Plays, and Fun Learning Games
EQ Moments-Internalizing and Processing
Analysis of EQ Questionnaire
Contracting on Detailed EQ Action Steps
See you at the seminar!
Ardy Roberto
Chairman & Chief Encouragement Officer
Salt and Light Ventures, Inc.
P.S. Reserve now and save P2,000! Just fill out the reservation form and email/fax back to us. For more details, please call us at 8132703/32 or email us at
[email protected] for more inquiries or to reserve a seat for this program!
1. To make the leader aware that his leadership role requires him to be EQ-literate, and that leading with EQ is scientifically proven as more effective than leading with IQ.
2. To enlighten the leader with the essentials of E.Q. or emotional intelligence: its practical definition, that it is the reason for the success of leaders and organizations, and that it can be enhanced and learned.
3. To guide the leader in experiencing the four keystones of EQ, and discern how these four EQ keystones can make him influence his followers for optimum productivity (e.g. through proper motivation, enhanced self-awareness, being more inspirational, modeling the team spirit)
4. To make the leader value EQ and apply his learning on-the-job in the practical context of transformational and servant leadership
1. Understand the correlation between Leadership and Emotional Intelligence -- and why leading with EQ is scientifically proven as more effective than leading with IQ.
2. Know the essentials of E.Q. or Emotional Intelligence and learn to use them in your leadership roles
3. Learn about the Four Keystones of EQ which you can use to influence your followers for optimum productivity at work, and even at home.
4. Develop the efficiencies of leading people through EQ Strategies
MORNING
Ice-Breaking & Expectations
Overview: Leadership
Where Leadership & EQ Intersect
DIAGNOSTIC LEADERSHIP ACTIVITY
Processing: The Concept of Self-Leadership
Leadership Item: Key Function of Influence
The Difference between Influence & Change
Realistic Expectations re People Influence
Best Style of Leadership? Variables
An E.Q. Overview
Practical Definition, Keystones,
1st Keystone: Self-Awareness
Emotional Literacy for Top Leaders
Self-Esteem as Foundation
ABC Action Steps to Enhance Self-Esteem
Being the Right Person
AFTERNOON
Leadership Item: Why Followers Follow (2 Key Reasons)
The Qualities of a Good Leader
Listening and Sensitivity
2nd Keystone: Relationships
Know Your Audience
Specifics, e.g. Birth Order
Adapt, Affirm, Allocate Time
How to Deal with Difficult People: Five Strategies
An EQ Coping Instrument
3rd & 4th Keystones: Resilience & Depth, Self-Actualization & Optimism (in brief perspective)
If Time Allows:
Assessment of EQ Self-Questionnaire
Filling up of EQ Map
(When Applicable: A Spiritual Paradigm for Leadership)
EQ Action Steps
One Final Relationships Group Activity
ABC Action Steps to Enhance Self-Esteem
Being the Right Person
1. Corporate executives, top managers, directors and depatment heads who seek fresh outlook in dealing with corporate challenges and issues.
2. Officer or Managers who seek tools in keeping their emotions at bay and using them for more positive results.
3. Leaders who wish to influence others effectively despite their difference or disagreements.
4. Those aspiring to go up the corporate ladder who wish to equip themselves with practical, humane and effective tools in leading an organization.
A top salesman, highly acclaimed sales trainer, and multi-awarded public speaker, Dr. Dups (Rodolfo A. delos Reyes) emerged as a sales superstar in life insurance and multi-level networking after avoiding business-let alone selling-for some time.
He eventually obtained an MBA degree from the Ateneo Graduate School of Business with a thesis on the selling techniques of top Filipino salesmen from various industries. In a few years, he was winning one Top-Salesman-of-the-Year trophy after another. He had also obtained one degree after another: a PhD Communicatin and an M.A. Literature-both from the University of the Philippines where he obtained his B.A. English cum laude.
Now an executive and personal coach, having completed the intensive program of the College of Executive Coaching (California, USA) - the only provider of coaching programs for those with graduate degrees. Dr. Dups earned graduate level units as well in psychotherapy from the De La Salle University where he taught business communication to MBA students.
He trained thousands of sales people from retail to direct selling, from manufacturing to banking, from one-on-one session to convention talks. His other training programs include public speaking, customer service, business writing, management and leadership-topics about which he has written at least ten bestselling books.
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RESERVE-NOW-BEFORE-IT'S-TOO-LATE!-FORM
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To Register:
1. Fill out the form below and email us at [email protected]
2. Fill out the form and fax it to 8132745
3. Send form together with your company check to
Salt & Light Ventures, Inc.
6/F Liberty Building, 835 A. Arnaiz Avenue
Makati City
To Inquire:
1. Call 8132732, 8132703, look for Jiggy or Juliet
Facebook: Salt N Light
Twitter: SalviEvents
You Tube: saltandlightseminars
Blog: saltandlightventures.com
4th Leadership EQ for Leaders and Top Officers
Facilitated by: Dr. Rodolfo 'Dups' Delos Reyes
January 23, 2014 | 8:30am-6:00pm | Discovery Suites, Ortigas Center
//source:LeadershipEQ4_Dr Dups Delos Reyes_January 23, 2014_12-17-13article
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NOTE:
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//source:LeadershipEQ4_Dr Dups Delos Reyes_January 23, 2014_12-17-13article
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IN HOUSE:We'll bring this workshop right at your base - customized and personalized to fit your training needs. Grab this opportunity to train your whole staff and attain results faster and simultaneously. Call 8132703/32 and look for Ella or email [email protected] for more details.
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This seminar is produced and organized by
Salt & Light Ventures, Inc.
Salt & Light Ventures, Inc. is the only Filipino learning events producer and organizer
to have received both international and local recognitions:
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Entrepreneur of the Year (Entrepreneur Magazine) | Gold Award DM Asia Awards (Singapore)
| Finalist - Cannes Advertising Awards (France), Gold Araw Award at the Ad Congress |
Winner - The Gold Quill Award for the Achievers & Leaders Seminar (ALS) 2005 | Winner - The
Anvil Award of Excellence for Institutional & Corporate Programs - John Maxwell Leadership Summit 2004 | Winner - The Araw Gold Award, Philippine Ad Congress - Tom Peters Live! Seminar 2003
Salt & Light Ventures is the sole licensee of Tony Buzan's Mind Mapping Creativity workshops
and Jay Levinson's Guerrilla Marketing seminars.
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Salt & Light Ventures, Inc. | 8132703/32 | [email protected] | http://www.saltandlight.asia 6/F Liberty Building 835 Arnaiz Avenue
Makati City, 1209 Philippines
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