Where
Grand Summit Resort Hotel at Mount Snow89 Grand Summit Way
West Dover, VT 05356
Driving Directions
Presenter
Corissa St. Laurent
Director, Regional Development
Constant Contact, New England
cstlaurent@constantcontact.com
Corissa has presented to over 20,000 people on the topics of engagement and online marketing. Having owned two prior small businesses and been on several nonprofit boards, she understands the unique challenges small businesses and nonprofits face. Her refreshing style and ability to explain complex subject matter in a simple way will leave you feeling informed, inspired, and ready to grow your business through engagement marketing!
Power of Email Marketing with Social Media and Local Search Integration
FREE PROGRAM
GRAND SUMMIT RESORT AT MOUNT SNOW | THURSDAY, MAY 9
Come learn how to deepen your relationships with your customers and members and turn their loyalty into repeat business and referrals. You'll learn how to use email to communicate with many people at once, at the click of a button, so they always think of you first. You'll also learn how to extend your reach through social media and local search!
9:00 – Power of Email Marketing with Corissa St. Laurent, Constant Contact
Discover how communicating with your customers and other interested people on a regular basis can help you stay connected, and generate increased referrals, repeat sales, and unwavering customer loyalty. You’ll learn how to start and build a strong permission-based customer list… get your audience to open, read and act on your email… and use your past results to sharpen your email marketing program as you go along.
10:15 – Break
10:30 – Advanced Email Marketing integrating Social Media and Local Search with Gene ONeil, Advanced Search Engine Marketing Consultants (ASEMC.org)
Gene ONeil of Advanced Search Engine Marketing Consultants - an Internet marketing agency established in 1998 - will detail how to use the Constant Contact newsletter to greatly enhance organic search listing in Google/Bing/Yahoo. This segment will focus upon strategically optimizing the email newsletter so it serves as an online reference via Constant Contact's archive feature, pointing back to the sender's website. Included will be various techniques to maximize the benefits of your newsletter, the importance of requesting business reviews, and enabling businesses to obtain increased Google+ business visibility.
11:00 – Live demo of Constant Contact's Email Marketing tool and Q & A
Constant Contact’s Email Marketing tool makes it easy for you to stay in touch with the people who matter to your business and stay top-of-mind by providing meaningful content and specific calls-to-action. In this demo you will learn how to easily build an email marketing campaign, branding it to your business, and publishing it your social networks.
12:00 – Wrap
