January 28, 2015
Oh, My Aching Head
Woman with headache

Headaches are extremely common; so much so that even many healthcare professionals view them as only a minor or trivial complaint. Nearly everyone has a headache occasionally but when they occur repeatedly, they are a symptom of a headache disorder. According to the National Headache Foundation, over 45 million Americans suffer from chronic, recurring headaches and of these, 28 million suffer from migraines. About 20% of children and adolescents also experience significant headaches.


There are several types of headaches; in fact, 150 diagnostic headache categories have been established. The most common types of headaches are tension headaches, migraines and mixed headache syndrome (a combination of migraine and tension headaches), cluster headaches, sinus headaches, acute headaches, hormone headaches and chronic progressive headaches.

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Bullets
  • By the end of open enrollment 2014 over 15 million Americans who didn't have health insurance before ACA was signed into law in 2010 are now covered, bringing the total uninsured adults in the U.S. from 18% to 13.4%. During the year many dropped their plans, or didn't yet renew them for 2015. As of January of 2015 the current uninsured rate is 12.9% according to Gallup (average from fourth quarter of 2014.) The change is on par with projections, and is expected to increase each year. 
    obamacarefacts.com
  • In August 2014, health officials said that the nasal spray is the preferred flu vaccine for children ages 2 to 8, because the vaccine has been shown to work particularly well in this age group. Studies show that in this age group, the nasal spray prevented 50% more flu cases than the flu shot, according to the CDC. However, if the nasal spray is not immediately available, parents should not delay vaccination, they should have their children get the flu shot instead, the CDC says.
    livescience.com
  • The challenge of balancing work and family has grown as families have shifted so that today in most families all parents work and all parents contribute to care giving. Across married and single parent families, all parents are working in more than 60% of households with children, up from 40% in 1965.
    whitehouse.gov
  • In the 2014-15 academic year osteopathic medical colleges are educating over 24,600 future physicians - more than 20% of U.S. medical students. 
    aacom.org
  • The International Diabetes Federation (IDF) estimates that 371 million people have diabetes worldwide. This amounts to 8.3% of the world population. Diabetes is not just a Western problem; 80% of all diabetes-related deaths occur in low to middle income countries, so finding ways of providing affordable access to healthcare is critical. 
    mhealthgrandtour.com
IN THIS ISSUE
UPCOMING EVENTS
AMA HOUSTON HEALTHCARE SIG
Market Research on a Shoestring Budget

Thursday, February 5th

United Way Communications Resource Center

50 Waugh Drive

Houston, TX 77007

For many companies, non-profit and for profit alike, market research tends to fall by the wayside when the budget is tight. Join Moderator 

Susan Saurage-Altenloh, President, Saurage Research Inc., for this can't miss event.

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AMA HOUSTON FEBRUARY NETWORK LUNCHEON

Wednesday, February 11th

Junior League of Houston

1811 Briar Oaks Lane

Houston, TX 77027

Don't miss the Houston AMA Networking Luncheon featuring Dave Ridley, Southwest Airlines VP Business Development.

 

AMA MARKETER OF THE YEAR 2014

Thursday, March 5, 2015
Celebrating its 10th year, AMA Houston's Marketer of the Year program recognizes exceptional marketing by Houston area companies, organizations and institutions. This year's even will be celebrated with an exciting venue change, and more surprises to be announced between now and the event.
FROM THE BLOGS

FACTISTICS 

This Yerar I Resolve To...

The beginning of a new year is always filled with excitement and resolutions to live better than we did the year before. 

SAURAGE BLOG
What's On Your Plate?

Each year brings new trends in everything from beauty and fashion to home design. What people are eating, or going to be eating, is another trend with words like "quinoa" and "kale" losing their top spot on the list and being replaced by nutritious fast food and Nordic cuisine.

ON THE HORIZON
Futures Report
Get Ready for Gen Z
Tethered Drones to the Rescue
Marketing Trends to Watch in 2015