3 Keys to Email Marketing Seminar - FREE
"3 Keys to Email Marketing” is a seminar on how to be effective in today’s ever-changing electronic media landscape. Today we will introduce you to some of the basics everyone should know before embarking on an email marketing campaign and how to get started with your own email marketing.
The primary take-aways from this introductory session will be:
Key 1 - Build Your List with Permission
- Ask people to join your email list at events and meetings.
- Every time someone calls your business, ask them if they are on the email list related to the reason for their call.
- Give people the opportunity to sign up
Key 2 – Set Your Objectives, then set your Format and Frequency
- Objectives --Promote, Inform, Relate
- Format --Newsletters, Promotions/Invitations/Surveys, Announcements
- Frequency --How often to send, When to send
Key 3 – Get Your Emails Opened
- Use great Headlines
- Keep It Relevant
- Avoid Spam Speak
- Avoid All CAPS
Bonus 4th Key – Come to the session and See!
Registration begins at 9:00 -- Seminar promptly at 9:30