April 2013

In this edition of Inside MHSCN:

      

President's Column, By Adrienne Foley

 

 Making Learning Fun - for Everyone - Having a second grader, I can only imagine what it is like to be his teacher, with a classroom full of kids from various backgrounds, who may read at different levels and who learn in different ways. How does his teacher get through to each and every one of them, when their needs and interests and of course, attention spans, vary so? It's always been a mystery to me. Read More....

    

Rebranding a major health care system by Nancy B. Miller, Marketing Communications Business Consultant

 

So...how do you go about changing the brand of a huge organization with multiple sites and more than 30,000 employees, physicians and volunteers? And why do it anyhow?

 

At the upcoming MHSCN Spring Conference on May 16, Melissa Berggren, manager of Marketing & Communications at Allina Health, will tell the story of Allina Health's new brand, an undertaking which began more than two years ago and was officially launched in the spring of 2012. The process included ground work involving many audiences and stakeholders, the development of a brand promise, and a monumental tactical side that involved numerous teams and tasks. Read More...

   

MHSCN Spring Conference, Inspired Voices
Featured presentations on Thursday, May 16 include:  Keynote - "Innovation" by Ryan Armbruster, vice president of innovation competency, UnitedHealth Group; "Case studies on physician recruitment retention" by Allison McCarthy, principal, Barlow/McCarthy; "From Tracking to Strategy: How to Build Transformational Insights" by Kate Whittington, Seed Partners; "Reducing Hospital Readmissions in Minnesota: Why it Matters to All in Healthcare, Panel; "Rebranding Allina Health: An Exploration of Brand Identity in Healthcare: by Melissa Berggren, Allina Health. Get more information and register
  

Mark Your Calendars -     

Tuesday, April 23rd - Webinar: The Patient Experience 

Learn what one organization is doing to improve the patient experience and overall patient satisfaction. Presented by Dawn Plested, director of Patient Experience and Communications at First Light Health System in Mora, Minnesota, this webinar is geared towards small or rural healthcare systems and hospitals. But what you'll learn applies to all sizes and types of organizations.

 

Thursday, May 16th - MHSCN Spring Conference

Get inspired as we explore healthcare innovation. 

 

Wednesday, June 12th - Summer Networking Event with IABC Minnesota

 

Invitation and registration information about networking during the Twins vs. Philadelphia Phillies game is coming soon. 

   

Member Newsies

Congratulations to Sarah Birkel, Marketing and Communications Consultant at Fairview, on the birth of her son, Parker David Birkel, who was born March 14 weighing 8 lbs 8 oz.

  

The MHSCN board is excited to welcome Shelly Elliott of BlueSpire Marketing to the board as co-chair of the MHSCN Awards of Excellence committee.

 

Do you have a promotion, award, special achievement or other notable news to share? If so, please email Jesica Marshall or Shelly Warnke.

 

Calling All Speakers

MHSCN is seeking innovative and industry expert speakers to present fresh and relevant ideas during upcoming MHSCN conferences.  To submit ideas and/or nominate presenters, please contact Joel Cessna and Angela Churchill.   

 

Do you have a case study or interesting initiative that others might benefit from? Consider presenting your experience via a webinar! Email Adrienne Foley with your presentation topic or idea.

 

Job Openings

The following job openings have been brought to our attention.  If you have a job opening at your organization, let us know and we'll share it with our members through Inside MHSCN and by posting it on our website. Send your job openings and information to Jesica Marshall

  
Marketing consultant at North Memorial in Robbinsdale, Minn.

Looking for 3 to 5 years experience in all facets of marketing and corporate communications. The ideal candidate is experienced in writing communications for executives, exceptional writer in other categories including newsletters and web. For more information, go to north memorial.com.

 

Marketing and business development specialist at Gillette Children's Specialty Healthcare in St.Paul, Minn.
Gillette Children's Specialty Healthcare is looking for a full-time marketing and business development specialist. This position will provide direction, coordination, and support for a number of functions in the marketing and business development efforts for Gillette Children's Specialty Healthcare. For more information or to apply, visit gillettechildrens.org.

 

Marketing specialist at Walker Methodist
Walker Methodist is a leading non-profit, Minnesota-owned provider of senior living and health care communities in the metropolitan Twin Cities. We desire a full-time marketing specialist to support key staff and contribute to key initiatives in our marketing and sales operations. Apply at jobsinminneapolis.com.

 

Development Office, Surgery/Diabetes at the University of Minnesota
Identify, cultivate, and solicit prospective donors with a specific focus on major gift prospects in diabetes and assigned departments; provide stewardship for assigned donors and secured gifts; assist in maintaining prospect tracking information in donor databases. Apply at jobsinminneapolis.com.

 

Marketing/PR consultant at Fairview Health

Partner with division/function leaders and collaborate with team members to develop and execute communication plans that meet specific business needs and support Fairview's brand, vision, goals and strategic initiatives. Apply at jobsinminneapolis.com.

Comments? Info to share?

We're always interested in your feedback or ideas for Inside MHSCN, please contact:

Shelly Warnke, Communications Chair, Editor and/or Jesica Marshall, Communication Co-Chair.

 

Thanks to Our Sustaining Sponsors

  BlueSpireThe Research Edge

  

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