1)  It really puts the pressure on the FCC to get the Incentive Auction correct, and to get it done as soon as possible.  This pressure is excellent for LPTV because it heightens the influence we have to stall, stop, and/or change the process to our advantage.  As decision makers start to understand the Incentive Auction is the LPTV auction, they will start to reframe how to assist us so we do not mess up what they want to do and when.  

2)  Any legal counter moves by LPTV can now be dramatically amplified because of what is at stake for the FCC, the Congress, the Treasury, and the auction sellers and buyers.  The more successful the AWS auction becomes, the more important LPTV issues become to be solved to our advantage.  If LPTV issues are not addressed adequately, we just throw whatever we collectively can do to blow up the process.  

3)  Both Congress and the FCC decided in 2012 to attempt to destroy LPTV, and so we will gladly return the favor now in 2015.  This is not to say individual members in the Congress are not sympathetic to our plight, but they did vote in favor of the the auction as designed.  So we should not care at all what we do to stop or slow down the Incentive Auction.  

4)  Members of Congress and Committee staff can now see with the current rule makings that the discretion they gave the FCC has totally marginalized LPTV and could destroy it.  And they are waking up to the fact that the design also will severely limit or stunt the unlicensed economy, which will have a far larger and long lasting impact on the economy.  Estimated to be over $120 billion a year, the unlicensed economy is the best friend LPTV has right now.  The LPTV Right of Displacement means that there will be virtually no empty space for unlicensed or TV White Space users.  All we have to do is to start building out the 3500 construction permits and you can kiss goodbye all of the MHz Google and Microsoft and the wireless internet service providers are counting on.  LPTV can negatively impact over a decade more than $250 billion of unlicensed economy activity! 

7)  and most of all...the AWS auction, when done, should dramatically increase the MHz-pop price of LPTV spectrum.  The FCC's own Greenhill Book, which currently values the LPTV spectrum being contributed (taken) for the Incentive Auction (60% of all auction spectrum, 90% of 51-38) could have a value of $27 billion!.  The AWS auction could bring that valuation to well over $30-$35 billion for the LPTV spectrum.  The higher the value the AWS auction, the more the damages of the taking from LPTV.  So bid away Verizon et al, raise as much money as you can for the government.  The higher the prices, the higher the value of the spectrum which LPTV now occupies, and that which we will ask our fair share for.